The Agentic Marketing Stack: What to Automate, What to Control and What to Measure | Spotlight 2026 Panel with Weglot and G2
TL;DR About the Session The host promised to skip the theory and go straight to practice: where teams are really
The Transformation Gap: How to Make Marketing Change Stick at Global Scale | Carmen True (HP) at Spotlight 2026
TL;DR About the Session Carmen said most of the day had been about the “what” of AI in marketing. Her
The Agentic PPC Team: Where Humans Still Matter When AI Runs the Workflow | Fred Vallaeys at Spotlight 2026
TL;DR About the Session Fred set the goal for his 25 minutes: how to build the right marketing team for
When the Click Disappears: How Do You Create Demand Without Website Traffic? | Marcus Tober at Spotlight 2026
TL;DR About the Session Marcus opened with a selfie with the crowd, which he said helps him calm down. He
Trust Signals: What Still Matters When Models Mediate Discovery | Lily Ray at Spotlight 2026
TL;DR About the Session The question behind Lily’s session: what still matters when AI models sit between people and the
From AI Visibility to Business Action: There Is No Single AI Search | Eli Goodman, Leigh McKenzie and Crystal Carter at Spotlight 2026
TL;DR About the Session This panel presented the UK edition of Semrush’s AI Visibility Index. The first edition, released earlier
The Trust Mandate: Winning Visibility, AI Discovery and Executive Buy-In in the Answer Engine Era | Nikhil Lai at Spotlight 2026
TL;DR About the Session Nikhil opened with one idea: in a world where so much about search is changing, what
Winning AI Recommendations, Because Visibility Isn’t Enough | Andy Crestodina (brightonSEO San Diego 2026 closing keynote)
TL;DR About the Speaker Andy Crestodina is co-founder and CMO of Orbit Media Studios, a 50-person digital agency in Chicago
4 Hours to 30 Minutes: Automating High-Impact SEO Audits with Claude Code | John Caiozzo (brightonSEO San Diego 2026)
TL;DR About the Speaker John Caiozzo is the founder of Caiozzo Consulting, an ecommerce SEO consultancy. He has worked in
Claude Code for SEOs: Hooks, Scars, and Building Tools That Get Used | Noah Learner (brightonSEO San Diego 2026)
TL;DR About the Speaker Noah Learner is Director of Innovation at Sterling Sky and the founder of The SEO Community,
