{"id":2774,"date":"2026-05-14T12:55:09","date_gmt":"2026-05-14T12:55:09","guid":{"rendered":"https:\/\/a-digitalworks.com\/?p=2774"},"modified":"2026-05-14T12:55:10","modified_gmt":"2026-05-14T12:55:10","slug":"ai-aware-citations-pablo-lopez","status":"publish","type":"post","link":"https:\/\/a-digitalworks.com\/ja\/ai-aware-citations-pablo-lopez\/","title":{"rendered":"AI-Aware Citations: \u30d6\u30e9\u30f3\u30c9\u8a00\u53ca\u306e\u30ea\u30b5\u30fc\u30c1\u3068\u30de\u30c3\u30d4\u30f3\u30b0 \u2014 Pablo L\u00f3pez (DEPT) at BrightonSEO 2026\u5e744\u6708"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u884c\u52d5\u304c\u5909\u5316: \u300cTell me about&#8230;\u300d\u578b\u691c\u7d22\u69cb\u9020\u304c<strong>\u524d\u5e74\u6bd470%\u5897<\/strong>(Google Year in Search 2025\u30ec\u30dd\u30fc\u30c8)\u3001AI\u7531\u6765\u30bb\u30c3\u30b7\u30e7\u30f3\u304c<strong>\u524d\u5e74\u6bd4527%\u5897<\/strong>(2025\u5e741-5\u6708\u3001Search Engine Land)\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u3060\u3051\u3067\u306f\u610f\u56f3\u3092\u6349\u3048\u304d\u308c\u306a\u304f\u306a\u3063\u305f<\/li>\n\n\n\n<li>Pablo\u306f1\u3064\u306e\u30c1\u30e3\u30c3\u30c8\u5185\u3067\u5b8c\u7d50\u3059\u308bAI\u4e3b\u5c0e\u306e\u30c8\u30e9\u30d9\u30eb\u30fb\u30b8\u30e3\u30fc\u30cb\u30fc(Awareness \/ Evaluation \/ Purchase)\u3092\u898b\u305b\u305f\u3002\u30d6\u30e9\u30f3\u30c9\u304c\u30d5\u30a1\u30cd\u30eb\u4e0b\u90e8\u306e\u56de\u7b54\u3067\u8868\u9762\u5316\u3059\u308b\u77ac\u9593\u307e\u3067\u3001\u305d\u306e\u4f1a\u8a71\u306e\u4e2d\u8eab\u306f\u30d6\u30e9\u30f3\u30c9\u5074\u304b\u3089\u306f\u5b8c\u5168\u306b\u4e0d\u53ef\u8996<\/li>\n\n\n\n<li>\u30d7\u30ed\u30f3\u30d7\u30c8\u30ea\u30b5\u30fc\u30c1\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f<strong>5\u6bb5\u968e<\/strong> \u2014 Briefing \/ Data Dump \/ Schema Synthesis \/ Stem Creation \/ Prompt Creation \u2014 \u3067LLM\u6bb5\u968e\u306e\u5468\u56f2\u306b\u30cf\u30eb\u30b7\u30cd\u30fc\u30b7\u30e7\u30f3\u9632\u6b62\u306e\u30ac\u30fc\u30c9\u30ec\u30fc\u30eb4\u7a2e(Brand Temperature \/ Funnel Targets \/ Persona Targets \/ Technical Boundaries)\u3092\u88c5\u7740<\/li>\n\n\n\n<li>\u7c73\u56fd\u306e\u30ef\u30fc\u30af\u30b9\u30c6\u30fc\u30b7\u30e7\u30f3\u5468\u8fba\u6a5f\u5668\u30d6\u30e9\u30f3\u30c9(\u30ad\u30fc\u30dc\u30fc\u30c9\u3001\u30de\u30a6\u30b9\u3001\u30a6\u30a7\u30d6\u30ab\u30e0\u3001\u30d8\u30c3\u30c9\u30bb\u30c3\u30c8)\u306b\u9069\u7528\u3057\u30013\u672c\u67f1\u306e GEO \u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u8a2d\u8a08: 50\u4ee5\u4e0a\u306e GEO \u8a18\u4e8b\u3092\u64c1\u3059\u308b\u30e9\u30fc\u30cb\u30f3\u30b0\u30bb\u30f3\u30bf\u30fc\u3001Reddit\u30d6\u30e9\u30f3\u30c9\u30da\u30fc\u30b8\u3068\u30a2\u30af\u30c6\u30a3\u30d6\u30b9\u30ec\u30c3\u30c9\u53c2\u52a0\u3068AMA(r\/peripherals\u3001r\/CommercialAV)\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30b3\u30e9\u30dc\u3092\u542b\u3080YouTube\u30b5\u30dd\u30fc\u30c8\u52d5\u753b\u30b7\u30ea\u30fc\u30ba<\/li>\n\n\n\n<li>\u56db\u534a\u671f\u6bd4\u7d50\u679c(Q1 2026 vs Q1 2025): <strong>AI Overview\u51fa\u73fe105%\u5897\u3001LLM\u7531\u6765\u30ea\u30d5\u30a1\u30e9\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af801%\u5897<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u30bb\u30c3\u30b7\u30e7\u30f3\u60c5\u5831<\/h2>\n\n\n\n<p><strong>\u30c8\u30fc\u30af\u984c\u76ee:<\/strong> AI-Aware Citations: Researching and Mapping Brand Mentions<br>(\u30c7\u30c3\u30af\u8868\u7d19\u3067\u306f\u300cAI-Aware Citations: Mapping Brand Mentions to Every Funnel Stage\u300d\u3068\u3001\u540c\u3058\u30c8\u30fc\u30af\u304c\u3084\u3084\u7570\u306a\u308b\u8868\u73fe\u306b\u306a\u3063\u3066\u3044\u308b\u3002)<br><strong>\u30c8\u30e9\u30c3\u30af:<\/strong> AI and Brand Citations<br><strong>\u65e5\u6642:<\/strong> 2026\u5e745\u67081\u65e5(\u91d1)<br><strong>\u4f1a\u5834:<\/strong> Brighton Centre, Kings Road, Brighton and Hove, BN1 2GR, United Kingdom<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u767b\u58c7\u8005\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p><strong>Pablo L\u00f3pez<\/strong> \u2014 DEPT<br>Pablo(Twitter: <a href=\"https:\/\/twitter.com\/pablolopezm\">@pablolopezm<\/a>\u3001\u30c7\u30c3\u30af: <a href=\"https:\/\/speakerdeck.com\/pablolopezm\">speakerdeck.com\/pablolopezm<\/a>)\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u30c7\u30b8\u30bf\u30eb\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc <a href=\"https:\/\/www.deptagency.com\/\">DEPT<\/a>\u3067SEO\u304a\u3088\u3073AI\u691c\u7d22\u3092\u62c5\u5f53\u3002\u767a\u8868\u3055\u308c\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u7406\u8ad6\u30d1\u30c3\u30b1\u30fc\u30b8\u3067\u306f\u306a\u304f\u3001\u5b9f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u6848\u4ef6\u3067\u69cb\u7bc9\u30fb\u691c\u8a3c\u3055\u308c\u305f\u3082\u306e\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u884c\u52d5\u5909\u5316<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/a-digitalworks.com\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-18.16.37.jpeg\" alt=\"Pablo L\u00f3pez\u306e\u30b9\u30e9\u30a4\u30c9: \u300cTell me about...\u300d\u578b\u691c\u7d22\u69cb\u9020\u304c2025\u5e74\u306b\u524d\u5e74\u6bd470%\u5897\u3001AI\u7531\u6765\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u524d\u5e74\u6bd4527%\u5897(2025\u5e741-5\u6708)\u3002\u51fa\u5178: Google Year in Search 2025\u30ec\u30dd\u30fc\u30c8\u3001Search Engine Land\"\/><figcaption class=\"wp-element-caption\">Pablo\u306e\u8b70\u8ad6\u3092\u652f\u3048\u308b2\u3064\u306e\u6570\u5b57: \u300cTell me about&#8230;\u300d\u578b\u691c\u7d22\u69cb\u9020\u306e\u524d\u5e74\u6bd470%\u5897\u3001AI\u7531\u6765\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u524d\u5e74\u6bd4527%\u5897\u3002\u51fa\u5178: Google Year in Search 2025\u30ec\u30dd\u30fc\u30c8\u3001Search Engine Land(2025\u5e741-5\u6708)\u3002<\/figcaption><\/figure>\n\n\n\n<p>Pablo\u306f\u4eca\u3084\u99b4\u67d3\u307f\u306b\u306a\u3063\u305f\u518d\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u3067\u5207\u308a\u51fa\u3057\u305f: <strong>\u30e6\u30fc\u30b6\u30fc\u306f\u30b7\u30ca\u30ea\u30aa\u3092\u8aac\u660e\u3057\u3066\u3044\u308b\u3002\u6211\u3005\u306f\u307e\u3060\u6587\u5b57\u5217\u3092\u8ffd\u8de1\u3057\u3066\u3044\u308b<\/strong>(\u30b9\u30e9\u30a4\u30c93\u3001\u300c*keywords\u300d)\u3002\u30a8\u30eb\u30b4\u30ce\u30df\u30c3\u30af\u30fb\u30de\u30a6\u30b9\u306e\u4f8b\u3067\u9032\u884c\u3092\u898b\u305b\u305f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Simple query:<\/strong> &#8220;best ergonomic mouse&#8221;<\/li>\n\n\n\n<li><strong>Elaborated query:<\/strong> &#8220;best ergonomic mouse for wrist pain?&#8221;<\/li>\n\n\n\n<li><strong>Conversation:<\/strong> &#8220;I&#8217;m a digital illustrator working 10 hours a day on a Mac. My wrist is starting to hurt. I need a silent, ergonomic setup that won&#8217;t clutter my desk.&#8221;<\/li>\n<\/ul>\n\n\n\n<p>\u8b70\u8ad6\u3092\u652f\u3048\u308b2\u3064\u306e\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300cTell me about&#8230;\u300d\u578b\u691c\u7d22\u69cb\u9020\u304c<strong>\u524d\u5e74\u6bd470%\u5897<\/strong>(Google Year in Search 2025\u30ec\u30dd\u30fc\u30c8)<\/li>\n\n\n\n<li>AI\u7531\u6765\u30bb\u30c3\u30b7\u30e7\u30f3\u304c<strong>\u524d\u5e74\u6bd4527%\u5897<\/strong>(2025\u5e741-5\u6708\u3001Search Engine Land)<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u8a3a\u65ad\u306fBrightonSEO Brighton 2026\u306e\u4e21\u65e5\u3092\u901a\u3058\u3066\u4f55\u5ea6\u3082\u7e70\u308a\u8fd4\u3055\u308c\u3066\u304d\u305f\u3002Pablo\u306e\u8ca2\u732e\u306f\u8a3a\u65ad\u3067\u306f\u306a\u304f\u3001<strong>\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u30b9\u30b1\u30fc\u30eb\u3067\u30ea\u30b5\u30fc\u30c1\u3059\u308b\u65b9\u6cd5\u8ad6<\/strong>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1\u3064\u306e\u30c1\u30e3\u30c3\u30c8\u306e\u4e2d\u306e\u30d5\u30a1\u30cd\u30eb<\/h2>\n\n\n\n<p>Pablo\u306e\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u4f8b: UK\u304b\u308911\u6708\u306e\u30db\u30ea\u30c7\u30fc\u3092\u8a08\u753b\u3059\u308b1\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30011\u3064\u306e\u9023\u7d9a\u3057\u305f\u30c1\u30e3\u30c3\u30c8\u30bb\u30c3\u30b7\u30e7\u30f3\u5185\u3067\u3059\u3079\u3066\u3092\u9032\u884c\u3059\u308b\u3002<\/p>\n\n\n\n<p><strong>Awareness \u30d5\u30a7\u30fc\u30ba<\/strong> \u2014 <em>&#8220;I&#8217;m looking to escape the UK cold in November. I want somewhere with guaranteed sun that is no more than a 5-hour flight away. What are my best options?&#8221;<\/em> AI\u306f\u76ee\u7684\u5730\u30ea\u30b5\u30fc\u30c1\u30e3\u30fc\u3068\u3057\u3066\u632f\u308b\u821e\u3044\u3001Canary Islands\u3001North Africa\u3001Red Sea\u3001Sharm El-Sheikh \u3092\u8fd4\u3059\u3002<\/p>\n\n\n\n<p><strong>Evaluation \u30d5\u30a7\u30fc\u30ba<\/strong> \u2014 <em>&#8220;I&#8217;m in between Tenerife and Sharm El Sheikh for a one-week trip in November. Our budget is \u00a32,000 for two people. Which destination offers better value for 5-star all-inclusive resorts?&#8221;<\/em> AI\u306f\u65c5\u884c\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u306b\u306a\u308b: SUNRISE Arabian Beach Resort\u3001Meraki Resort\u3001Grand Rotana Resort &amp; Spa\u3002<\/p>\n\n\n\n<p><strong>Purchase \u30d5\u30a7\u30fc\u30ba<\/strong> \u2014 <em>&#8220;I&#8217;ve decided on Sharm El Sheikh for the second week of November 2026. Which UK travel agencies are currently offering the best packages for 5-star resorts there that include flights?&#8221;<\/em> AI\u304c\u5177\u4f53\u7684\u30d6\u30e9\u30f3\u30c9\u3092\u6d6e\u4e0a\u3055\u305b\u308b: <strong>TUI\u3001Loveholidays\u3001On the Beach<\/strong>\u3002<\/p>\n\n\n\n<p>\u6226\u7565\u7684\u8ad6\u70b9: \u3053\u308c\u3089\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3069\u308c\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u304c1\u3064\u306e\u4f1a\u8a71\u306e\u4e2d\u30673\u6bb5\u968e\u306e\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u3092\u9032\u884c\u3057\u305f\u3053\u3068\u3092\u77e5\u3089\u306a\u3044\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u6700\u7d42\u56de\u7b54\u306b\u5b58\u5728\u3059\u308b\u304b\u3001\u898b\u3048\u306a\u3044\u304b\u3002<strong>\u30c1\u30e3\u30c3\u30c8\u304c\u65b0\u3057\u3044\u30d5\u30a1\u30cd\u30eb\u3067\u3042\u308a\u3001\u305d\u306e\u4e2d\u8eab\u306f\u5927\u90e8\u5206\u304c\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u4e0d\u900f\u660e<\/strong>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO\u306f\u5358\u4e00\u6b21\u5143\u306b\u306f\u5b58\u5728\u3057\u306a\u3044<\/h2>\n\n\n\n<p>\u30b9\u30e9\u30a4\u30c912\u3067Pablo\u306f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u8ad6\u70b9\u3092\u660e\u793a\u3059\u308b\u3002\u5f93\u6765\u691c\u7d22\u306f\u30a6\u30a7\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5b8c\u5168\u306b\u7126\u70b9\u3092\u7d5e\u3063\u3066\u3044\u305f(\u30a8\u30eb\u30b4\u30ce\u30df\u30c3\u30af\u30fb\u30de\u30a6\u30b9SERP\u3067\u306eAmazon\u3001RTINGS\u3001Argos)\u3002LLM\u306f<strong>\u8907\u6570\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u540c\u6642\u306b<\/strong>\u60c5\u5831\u3092\u5f15\u304f \u2014 Web(RTINGS)\u3001Reddit(r\/MouseReview)\u3001YouTube(\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30d3\u30e5\u30fc) \u2014 \u305d\u3057\u3066\u6a2a\u65ad\u7684\u306b\u7d71\u5408\u3059\u308b\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u304c\u91cd\u8981\u306a\u306e\u306f\u3001\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u56fa\u6709\u306e\u5f15\u7528\u30d1\u30bf\u30fc\u30f3\u3001\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u306e\u57fa\u5e95\u5024\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u304c\u3042\u308b\u304b\u3089\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3060\u3051\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u306f\u3001LLM\u304c\u5229\u7528\u3057\u3066\u3044\u308b\u5165\u529b\u306e3\u5206\u306e2\u3092\u9003\u3059\u3053\u3068\u306b\u7b49\u3057\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u30ea\u30b5\u30fc\u30c1\u3059\u308b(\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306f\u306a\u304f)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/a-digitalworks.com\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-18.16.37-1.jpeg\" alt=\"Pablo L\u00f3pez\u306e\u30b9\u30e9\u30a4\u30c9\u300cSo for us SEOs: In the AI era we need to RESEARCH PROMPTS\u300d \u2014 \u30c8\u30fc\u30af\u306e\u4e2d\u5fc3\u30c6\u30fc\u30bc\"\/><figcaption class=\"wp-element-caption\">\u30c8\u30fc\u30af\u306e\u4e2d\u5fc3\u30c6\u30fc\u30bc: AI\u6642\u4ee3\u3001SEO\u306f\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u30ea\u30b5\u30fc\u30c1\u3059\u308b(\u30ad\u30fc\u30ef\u30fc\u30c9\u3060\u3051\u3067\u306f\u306a\u304f)\u3002<\/figcaption><\/figure>\n\n\n\n<p>Pablo\u306f\u30d7\u30ed\u30f3\u30d7\u30c8\u30ea\u30b5\u30fc\u30c1\u304c\u300c\u3067\u306f\u306a\u3044\u300d\u3082\u306e\u306b\u6642\u9593\u3092\u5272\u3044\u305f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30d0\u30cb\u30c6\u30a3\u30fb\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u8ffd\u3046\u3082\u306e\u3067\u306f\u306a\u3044\u3002<\/strong>\u9ad8\u30a4\u30f3\u30c6\u30f3\u30c8\u306e\u30d7\u30ed\u30f3\u30d7\u30c8\u306e\u307b\u3068\u3093\u3069\u306f\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c1\u3002\u306a\u305c\u306a\u3089\u30e6\u30fc\u30b6\u30fc\u6bce\u306b\u8a00\u3044\u56de\u3057\u304c\u308f\u305a\u304b\u306b\u7570\u306a\u308b\u304b\u3089<\/li>\n\n\n\n<li><strong>\u3059\u3079\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u6b63\u78ba\u306a\u8a00\u3044\u56de\u3057\u3092\u4e88\u6e2c\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3002<\/strong>\u7d44\u307f\u5408\u308f\u305b\u7684\u306b\u4e0d\u53ef\u80fd<\/li>\n\n\n\n<li><strong>\u5f93\u6765\u578b\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b9\u30c8\u3092\u69cb\u7bc9\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3002<\/strong>\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u990c\u4ed8\u3051\u308b\u3001\u9006\u3067\u306f\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p>\u3067\u306f\u4f55<strong>\u304b<\/strong>: <strong>\u3088\u308a\u8ce2\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u5224\u65ad<\/strong>\u306e\u305f\u3081\u306e\u30ea\u30b5\u30fc\u30c1\u3067\u3042\u308a\u30013\u3064\u306e\u8ef8\u3092\u4e2d\u5fc3\u306b\u8a2d\u8a08\u3055\u308c\u308b(\u30b9\u30e9\u30a4\u30c921):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Funnel<\/strong> \u2014 \u30e6\u30fc\u30b6\u30fc\u306f\u30b3\u30f3\u30d0\u30fc\u30c8\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u308b\u304b? \u30d6\u30e9\u30f3\u30c9\u3092\u8a8d\u77e5\u3057\u3066\u3044\u308b\u304b?<\/li>\n\n\n\n<li><strong>Channel<\/strong> \u2014 \u30e6\u30fc\u30b6\u30fc\u306f\u3069\u3053\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3064\u3051\u3066\u3044\u308b\u304b?<\/li>\n\n\n\n<li><strong>Sentiment<\/strong> \u2014 \u30e6\u30fc\u30b6\u30fc\u306f\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3064\u3044\u3066\u3069\u3046\u611f\u3058\u3066\u3044\u308b\u304b?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3\u3064\u306e\u65b9\u6cd5\u8ad6\u7684\u554f\u984c<\/h2>\n\n\n\n<p>Pablo\u306f\u7d20\u6734\u306a\u30d7\u30ed\u30f3\u30d7\u30c8\u30ea\u30b5\u30fc\u30c1\u304c\u62b1\u3048\u308b3\u3064\u306e\u554f\u984c\u3092\u6307\u6458\u3057\u305f:<\/p>\n\n\n\n<p><strong>#1 Search Volumes(\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0)\u3002<\/strong>\u30d7\u30ed\u30f3\u30d7\u30c8\u306e\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u4e88\u6e2c\u3059\u308b\u306e\u306f\u73fe\u72b6\u4e0d\u53ef\u80fd \u2014 \u9ad8\u30a4\u30f3\u30c6\u30f3\u30c8\u30d7\u30ed\u30f3\u30d7\u30c8\u306e\u307b\u3068\u3093\u3069\u304c\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e01\u3002\u5f93\u6765\u578b\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u30c4\u30fc\u30eb\u306f\u96c6\u8a08\u3055\u308c\u305f\u904e\u53bb\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u304c\u3001\u305d\u308c\u306f\u8a00\u3044\u56de\u3057\u306e\u30d0\u30ea\u30a2\u30f3\u30c8\u304c\u591a\u3044\u30d7\u30ed\u30f3\u30d7\u30c8\u306b\u306f\u9069\u7528\u3067\u304d\u306a\u3044\u3002<\/p>\n\n\n\n<p><strong>#2 Prompt Uniqueness(\u30d7\u30ed\u30f3\u30d7\u30c8\u306e\u4e00\u610f\u6027)\u3002<\/strong>\u3059\u3079\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u306e\u306f\u4e0d\u53ef\u80fd\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u6bce\u56de\u7570\u306a\u308b\u6587\u8108\u3001\u30c8\u30fc\u30f3\u3001\u5236\u7d04\u3092\u63d0\u4f9b\u3059\u308b\u3002\u540c\u3058\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u3067\u3082\u3001\u90e8\u5c4b\u306b\u3044\u308b\u5168\u54e1\u304c\u9055\u3046\u554f\u3044\u306e\u7acb\u3066\u65b9\u3092\u3059\u308b\u3002<\/p>\n\n\n\n<p><strong>#3 Generic Data(\u4e00\u822c\u7684\u30c7\u30fc\u30bf)\u3002<\/strong>\u4e00\u822c\u7684\u306a\u30d7\u30ed\u30f3\u30d7\u30c8\u30ea\u30b5\u30fc\u30c1\u306f\u30d6\u30e9\u30f3\u30c9\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u6b20\u304f\u3002AI\u306f\u7279\u5b9a\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u30c6\u30fc\u30e9\u30fc\u30c9(1st-party)\u30c7\u30fc\u30bf\u3092\u5fc5\u8981\u3068\u3059\u308b\u3002\u4e00\u822c\u7684\u30c7\u30fc\u30bf\u3067\u6226\u7565\u3092\u7d44\u3081\u3070\u3001\u4e00\u822c\u7684\u306a\u6226\u7565\u3057\u304b\u51fa\u3066\u3053\u306a\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5\u6bb5\u968e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n\n\n\n<p>Pablo\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u7c73\u56fd\u306e\u30ef\u30fc\u30af\u30b9\u30c6\u30fc\u30b7\u30e7\u30f3\u5468\u8fba\u6a5f\u5668\u30d6\u30e9\u30f3\u30c9(\u30ad\u30fc\u30dc\u30fc\u30c9\u3001\u30de\u30a6\u30b9\u3001\u30a6\u30a7\u30d6\u30ab\u30e0\u3001\u30d8\u30c3\u30c9\u30bb\u30c3\u30c8\u3001\u30de\u30a4\u30af)\u5411\u3051\u306b\u69cb\u7bc9\u3055\u308c\u305f \u2014 Strategic Themes \u3067\u30a8\u30eb\u30b4\u30ce\u30df\u30c3\u30af\u30fb\u30da\u30ea\u30d5\u30a7\u30e9\u30eb\u304c0.55\u306e\u30a6\u30a7\u30a4\u30c8\u3002\u30d7\u30ed\u30bb\u30b9\u306f5\u6bb5\u968e\u3067\u9032\u884c\u3059\u308b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 1 \u2014 The Briefing<\/h3>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u56fa\u6709\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3092\u53d6\u308a\u8fbc\u3080: <strong>Scope Data<\/strong>(scope description\u3001tone of voice\u3001USPs\u3001pain points)\u3001<strong>Personas<\/strong>(Hybrid Worker\u3001Creative Mind\u3001IT Expert\u3001Student)\u3001Top Competitors\u3001Product Categories\u3001Relevant Topics\u3002<\/p>\n\n\n\n<p>Pablo\u306e\u7c21\u7d20\u5316\u30d6\u30ea\u30fc\u30d5\u30a3\u30f3\u30b0\u4f8b(\u30b9\u30e9\u30a4\u30c932): Market = United States; Tone = Conversational and human, Professional; Product Categories = Workstation Peripherals 0.5\u3001Software 0.3\u3001Connectivity 0.2; Strategic Themes = Brand Relevance &amp; Comparisons 0.25\u3001Sustainability 0.2\u3001Ergonomic Peripherals 0.55\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u6bb5\u968e\u3067<strong>LLM\u30cf\u30eb\u30b7\u30cd\u30fc\u30b7\u30e7\u30f3\u3092\u9632\u3050\u305f\u3081\u306e\u30ac\u30fc\u30c9\u30ec\u30fc\u30eb4\u7a2e<\/strong>\u3082\u8a2d\u5b9a\u3055\u308c\u308b(\u30b9\u30e9\u30a4\u30c933):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand Temperature<\/strong> \u2014 branded vs non-branded \u30d7\u30ed\u30f3\u30d7\u30c8\u306e\u6bd4\u7387<\/li>\n\n\n\n<li><strong>Funnel Targets<\/strong> \u2014 \u30d5\u30a1\u30cd\u30eb\u6bb5\u968e\u6bce\u306e\u30a6\u30a7\u30a4\u30c8<\/li>\n\n\n\n<li><strong>Persona Targets<\/strong> \u2014 \u30da\u30eb\u30bd\u30ca\u306e\u30d0\u30e9\u30f3\u30b9<\/li>\n\n\n\n<li><strong>Technical Boundaries<\/strong> \u2014 \u8cea\u554f\u6bd4\u7387\u3001\u30b9\u30c6\u30e0\u5f53\u305f\u308a\u306e\u30d7\u30ed\u30f3\u30d7\u30c8\u6570\u3001\u6700\u5927\u30c8\u30fc\u30af\u30f3\u6570<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 2 \u2014 Data Dump<\/h3>\n\n\n\n<p>\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u30fb\u30b7\u30b0\u30ca\u30eb\u3092\u8ffd\u52a0\u3059\u308b\u3002\u30b7\u30fc\u30c9\u3068\u3057\u3066\u306e\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u7af6\u5408\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u30c7\u30fc\u30bf\u3001\u305d\u3057\u3066 \u2014 \u6700\u3082\u6709\u7528\u306a\u306e\u304c \u2014 <strong>Google\u304b\u3089\u30b9\u30af\u30ec\u30a4\u30d7\u3057\u305fPeople Also Ask\u8cea\u554f<\/strong>\u3002\u3053\u308c\u3089\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u30a2\u30a4\u30c7\u30a2\u306e\u6e90\u3067\u306f\u306a\u304f\u300c\u5b9f\u30e6\u30fc\u30b6\u30fc\u304c\u7269\u4e8b\u3092\u3069\u3046\u8a00\u3044\u56de\u3059\u304b\u300d\u306e\u30b3\u30fc\u30d1\u30b9\u3068\u3057\u3066\u6271\u3046\u3002<\/p>\n\n\n\n<p>Pablo\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u5b8c\u5168\u30ea\u30b9\u30c8(\u30b9\u30e9\u30a4\u30c938)\u306f11\u7a2e\u985e: GSC data\u3001keywords\u3001conversion data\u3001competitor data\u3001PAA questions\u3001Reddit data\u3001merchant data\u3001social signals\u3001citation data\u3001digital PR data\u3001CRM integrations\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 3 \u2014 Schema Synthesis<\/h3>\n\n\n\n<p>\u3053\u308c\u304c\u69cb\u9020\u7684\u306a\u6d1e\u5bdf\u3002AI\u30e2\u30c7\u30eb\u304c\u53d6\u308a\u8fbc\u307e\u308c\u305f\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001<strong>\u30b9\u30ed\u30c3\u30c8\u8f9e\u66f8<\/strong>\u3092\u69cb\u7bc9\u3059\u308b \u2014 \u5909\u6570\u3068\u5404\u5909\u6570\u304c\u53d6\u308a\u5f97\u308b\u5024\u306e\u69cb\u9020\u5316\u3055\u308c\u305f\u30bb\u30c3\u30c8\u3002Pablo\u306e\u4f8b(\u30b9\u30e9\u30a4\u30c940):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>[CATEGORY]<\/code> \u2192 Webcam\u3001Microphone\u3001Headset\u3001Analog Keyboard\u2026<\/li>\n\n\n\n<li><code>[AUDIENCE]<\/code> \u2192 Traveler\u3001Creator\u3001Student\u3001Professional\u3001Mac User\u2026<\/li>\n\n\n\n<li><code>[QUALITY]<\/code> \u2192 Sturdy\u3001Portable\u3001Comfortable\u3001Quiet\u2026<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u30b9\u30ed\u30c3\u30c8\u8f9e\u66f8\u304c\u6b21\u306e2\u6bb5\u968e\u306e\u30a8\u30f3\u30b8\u30f3\u306b\u306a\u308b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 4 \u2014 Stem Creation<\/h3>\n\n\n\n<p><strong>\u30d7\u30ed\u30f3\u30d7\u30c8\u30b9\u30c6\u30e0<\/strong>\u306f\u5909\u6570\u30d7\u30ec\u30fc\u30b9\u30db\u30eb\u30c0\u30fc\u4ed8\u304d\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u6587\u3002\u30b9\u30c6\u30e0\u306f\u81ea\u7136\u8a00\u8a9e\u306e\u30d5\u30e9\u30b0\u30e1\u30f3\u30c8(\u30d6\u30ea\u30fc\u30d5\u30a3\u30f3\u30b0\u306e\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u3068\u30c8\u30fc\u30f3\u304b\u3089)\u3092\u30b9\u30ed\u30c3\u30c8\u5909\u6570\u306e\u5468\u56f2\u306b\u30d7\u30ed\u30b0\u30e9\u30e0\u7684\u306b\u7d44\u307f\u5408\u308f\u305b\u3066\u751f\u6210\u3055\u308c\u308b\u3002\u4f8b(\u30b9\u30e9\u30a4\u30c943):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>How to set up [PRODUCT] in a [USE_CONTEXT] without technical issues?<\/em> \u2014 branded only<\/li>\n\n\n\n<li><em>Best [CATEGORY] for [AUDIENCE]<\/em> \u2014 allow both<\/li>\n\n\n\n<li><em>Which [CATEGORY] do [AUDIENCE] actually recommend for [USE_CONTEXT]?<\/em> \u2014 allow both<\/li>\n\n\n\n<li><em>Is there a [BRAND] [CATEGORY] that actually solves [PAIN_POINT]?<\/em> \u2014 branded only<\/li>\n<\/ul>\n\n\n\n<p>\u5404\u30b9\u30c6\u30e0\u306b\u30d6\u30e9\u30f3\u30c9\u53d7\u5bb9(branded only vs allow both)\u306e\u30bf\u30b0\u304c\u4ed8\u304f\u306e\u3067\u3001\u4e0b\u6d41\u306e\u5236\u5fa1\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 5 \u2014 Prompt Creation<\/h3>\n\n\n\n<p>\u5909\u6570\u304c\u30b9\u30ed\u30c3\u30c8\u8f9e\u66f8\u306e\u5177\u4f53\u5024\u3067\u7f6e\u63db\u3055\u308c\u3001\u5177\u4f53\u7684\u30d7\u30ed\u30f3\u30d7\u30c8\u304c\u751f\u6210\u3055\u308c\u308b:<\/p>\n\n\n\n<p><em>\u30b9\u30c6\u30e0:<\/em>\u300cHow to set up [PRODUCT] in a [USE_CASE] without technical issues?\u300d<br><em>\u51fa\u529b:<\/em>\u300cHow to set up <strong>a webcam<\/strong> in a <strong>conference room<\/strong> without technical issues?\u300d<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u6700\u5f8c\u306e\u4e00\u624b: <strong>\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u62e1\u5f35<\/strong>\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u5404\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u73fe\u5b9f\u7684\u306a\u4eba\u9593\u306e\u30d5\u30ec\u30fc\u30df\u30f3\u30b0(\u6587\u8108\u6587\u3001\u4f1a\u8a71\u7684\u30c8\u30fc\u30f3\u3001\u30da\u30eb\u30bd\u30ca\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5236\u7d04)\u3067\u5305\u3080\u3002\u3053\u308c\u3067\u30d7\u30ed\u30f3\u30d7\u30c8\u306f\u5b9f\u969b\u306b\u4eba\u9593\u304c\u6253\u3061\u8fbc\u3080\u3082\u306e\u3068\u533a\u5225\u304c\u3064\u304b\u306a\u304f\u306a\u308b\u3002\u4f8b(\u30b9\u30e9\u30a4\u30c947):<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;I&#8217;ve struggled with wrist pain for months while working in the office, what keyboard would you recommend to help prevent this?&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>\u751f\u6210\u3055\u308c\u305f\u3059\u3079\u3066\u306e\u30d7\u30ed\u30f3\u30d7\u30c8\u306f Funnel Stage(TOFU \/ MOFU \/ BOFU)\u3001Sentiment(Explanatory \/ Instructive)\u3001Branded vs Non-Branded \u3067\u78e8\u304b\u308c\u30ab\u30c6\u30b4\u30e9\u30a4\u30ba\u3055\u308c\u308b\u3002\u3053\u3053\u304b\u3089 <a href=\"https:\/\/www.tryprofound.com\/\">Profound<\/a>\u306e\u3088\u3046\u306aAI\u53ef\u8996\u6027\u30c8\u30e9\u30c3\u30ab\u30fc\u306b\u6295\u5165\u3055\u308c\u3001\u56de\u7b54\u30a8\u30f3\u30b8\u30f3\u3092\u307e\u305f\u3050\u5f15\u7528\u30d1\u30bf\u30fc\u30f3\u304c\u8a08\u6e2c\u3055\u308c\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u76e3\u67fb\u304c\u6d6e\u4e0a\u3055\u305b\u305f\u3082\u306e<\/h2>\n\n\n\n<p>Pablo\u306f\u30ab\u30c6\u30b4\u30e9\u30a4\u30ba\u6e08\u307f\u306e\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u4f7f\u3063\u3066\u3001AI\u304c\u73fe\u72b6\u30d6\u30e9\u30f3\u30c9\u3092\u3069\u3046\u898b\u3066\u3044\u308b\u304b\u3092\u76e3\u67fb\u3057\u305f\u30023\u3064\u306e\u767a\u898b(\u30b9\u30e9\u30a4\u30c950-52):<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>LLM\u306f\u30cf\u30a6\u30c4\u30fc\u3068\u6280\u8853\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u512a\u5148\u3059\u308b<\/strong> \u2014 \u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u30ac\u30a4\u30c9\u3001editorial content\u3001technical papers\u3002\u7269\u4e8b\u306e\u300c\u4ed5\u7d44\u307f\u300d\u3092\u8aac\u660e\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u597d\u3080<\/li>\n\n\n\n<li><strong>Reddit\u5f15\u7528\u306f\u61d0\u7591\u7684\u306a\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u3092\u6301\u3061\u3001\u30b5\u30dd\u30fc\u30c8\u30b1\u30fc\u30b9\u99c6\u52d5\u3002<\/strong>Pablo\u304c\u5177\u4f53\u7684\u306b\u6319\u3052\u305f2\u3064\u306e\u30b5\u30d6\u30ec\u30c7\u30a3\u30c3\u30c8: <strong>r\/peripherals<\/strong>(\u300cHow do I troubleshoot persistent latency on a 2.4GHz wireless receiver in a crowded open office?\u300d)\u3068 <strong>r\/CommercialAV<\/strong>(\u300cDoes the Pro Video Bar&#8217;s build quality actually justify the higher price point?\u300d)<\/li>\n\n\n\n<li><strong>YouTube\u5f15\u7528\u306f\u4e3b\u306b\u30d7\u30ed\u30c0\u30af\u30c8\u30c7\u30e2\u304c\u99c6\u52d5\u3002<\/strong>\u4f8b\u306e\u30d7\u30ed\u30f3\u30d7\u30c8:\u300cWhich iPad stylus has the lowest latency for digital illustrators?\u300d \u2014 \u30cf\u30f3\u30ba\u30aa\u30f3\u30fb\u30c6\u30b9\u30c8\u52d5\u753b\u3092\u6d6e\u4e0a\u3055\u305b\u308b<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">3\u672c\u67f1\u306e Holistic GEO \u6226\u7565<\/h2>\n\n\n\n<p>3\u3064\u306e\u767a\u898b\u304c3\u3064\u306e\u30ef\u30fc\u30af\u30b9\u30c8\u30ea\u30fc\u30e0\u306b\u7ffb\u8a33\u3055\u308c\u305f(\u30b9\u30e9\u30a4\u30c953):<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u65b0\u898f\u306e\u30e9\u30fc\u30cb\u30f3\u30b0\u30bb\u30f3\u30bf\u30fc<\/strong>\u3092\u30d6\u30e9\u30f3\u30c9\u30b5\u30a4\u30c8\u306b\u69cb\u7bc9 \u2014 \u76e3\u67fb\u3067\u6d6e\u4e0a\u3057\u305f\u5f15\u7528\u30ae\u30e3\u30c3\u30d7\u306b\u5bfe\u5fdc\u3057\u305f<strong>50\u4ee5\u4e0a\u306eGEO\u8a18\u4e8b<\/strong>\u3001\u30e6\u30fc\u30b6\u30fc\u30fb\u30cb\u30fc\u30ba\u3092\u4e2d\u5fc3\u306b\u69cb\u9020\u5316<\/li>\n\n\n\n<li><strong>Reddit\u30d6\u30e9\u30f3\u30c9\u30fb\u30d7\u30ec\u30bc\u30f3\u30b9<\/strong> \u2014 \u516c\u5f0f\u30d6\u30e9\u30f3\u30c9\u30da\u30fc\u30b8\u306e\u66f4\u65b0\u3001\u30b9\u30ec\u30c3\u30c9\u3067\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u53c2\u52a0\u3001<strong>AMA(Ask Me Anything)\u306e\u958b\u50ac<\/strong><\/li>\n\n\n\n<li><strong>YouTube\u30b5\u30dd\u30fc\u30c8\u52d5\u753b\u30b7\u30ea\u30fc\u30ba<\/strong> \u2014 \u30d3\u30c7\u30aa\u30fb\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30c7\u30e2\u3001<strong>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30fb\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3<\/strong><\/li>\n<\/ol>\n\n\n\n<p>\u56db\u534a\u671f\u6bd4\u7d50\u679c(Q1 2026 vs Q1 2025): <strong>AI Overview\u51fa\u73fe105%\u5897<\/strong>\u3001<strong>LLM\u7531\u6765\u30ea\u30d5\u30a1\u30e9\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af801%\u5897<\/strong>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/a-digitalworks.com\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-18.16.37-2.jpeg\" alt=\"Pablo L\u00f3pez\u306e\u7d50\u679c\u30b9\u30e9\u30a4\u30c9\u300cAnd we already got some results\u300d(Q1 2026 vs Q1 2025): AI Overview 105%\u5897\u3001LLM\u7531\u6765\u30ea\u30d5\u30a1\u30e9\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af801%\u5897\"\/><figcaption class=\"wp-element-caption\">Pablo\u306e\u7d50\u679c\u30b9\u30e9\u30a4\u30c9\u3002Q1 2026 vs Q1 2025: AI Overview\u51fa\u73fe105%\u5897\u3001LLM\u7531\u6765\u30ea\u30d5\u30a1\u30e9\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af801%\u5897\u3002<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u30fb\u30c6\u30fc\u30bc<\/h2>\n\n\n\n<p>Pablo\u306f\u8a18\u61b6\u306b\u6b8b\u308b2\u884c\u3067\u7de0\u3081\u305f(\u30b9\u30e9\u30a4\u30c955-56):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u300cAI\u306f\u30da\u30fc\u30b8\u3092\u30e9\u30f3\u30af\u3057\u306a\u3044\u3001\u30a8\u30d3\u30c7\u30f3\u30b9\u3092\u7d71\u5408\u3059\u308b\u300d<\/strong>\u3002\u6700\u9069\u5316\u306e\u5358\u4f4d\u304c\u30da\u30fc\u30b8\u304b\u3089\u30a8\u30d3\u30c7\u30f3\u30b9\u3078\u79fb\u884c\u3057\u305f<\/li>\n\n\n\n<li><strong>\u300cGeneric strategies get generic results \u2014 trust your data\u300d<\/strong>\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u8cea\u306f Stage 1 \u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30a4\u30f3\u30d7\u30c3\u30c8\u306e\u8cea\u306b\u7b49\u3057\u3044<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u500b\u4eba\u7684\u306a\u5b66\u3073<\/h2>\n\n\n\n<p>BrightonSEO\u53c2\u52a0\u306f\u4eca\u56de\u30673\u56de\u76ee(2025\u5e744\u6708Brighton\u30012025\u5e749\u6708San Diego\u30012026\u5e744\u6708Brighton \u2014 \u76f4\u8fd1\u306e1\u56de\u306f\u5968\u5b66\u91d1\u53c2\u52a0)\u3002Pablo\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306fDay 2\u3067\u898b\u305f\u306a\u304b\u3067\u6700\u3082\u5b9f\u88c5\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u65b9\u6cd5\u8ad6\u7684\u8ca2\u732e\u3060\u3063\u305f\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u6301\u3061\u5e30\u308b\u3082\u306e:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u672c\u5f53\u306b\u65b0\u3057\u3044\u306e\u306f Schema Synthesis \u3067\u3042\u3063\u3066\u3001Stem Creation \u3067\u306f\u306a\u3044\u3002<\/strong>\u53d6\u308a\u8fbc\u3093\u3060\u96d1\u591a\u306a\u30c7\u30fc\u30bf\u304b\u3089\u69cb\u9020\u5316\u3055\u308c\u305f\u5909\u6570\u3068\u305d\u306e\u6709\u52b9\u5024\u3092\u62bd\u51fa\u3059\u308b\u300c\u30b9\u30ed\u30c3\u30c8\u8f9e\u66f8\u300d \u2014 \u3053\u308c\u304c\u3042\u308b\u304b\u3089\u3053\u305d\u3001\u305d\u306e\u5f8c\u306e\u30d7\u30ed\u30f3\u30d7\u30c8\u5c55\u958b\u304c\u30ab\u30aa\u30b9\u306b\u306a\u3089\u305a\u5236\u5fa1\u53ef\u80fd\u306b\u306a\u308b\u3002\u3053\u308c\u307e\u3067\u898b\u3066\u304d\u305f\u30d7\u30ed\u30f3\u30d7\u30c8\u751f\u6210\u30a2\u30d7\u30ed\u30fc\u30c1(\u81ea\u5206\u306e\u3082\u306e\u3082\u542b\u3080)\u306e\u5927\u534a\u306f\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u98db\u3070\u3057\u3066\u30d5\u30e9\u30c3\u30c8\u306a\u30ea\u30b9\u30c8\u3092\u4f5c\u3063\u3066\u3057\u307e\u3046\u3002\u3053\u308c\u3092\u72ec\u7acb\u3057\u305f\u6bb5\u968e\u3068\u3057\u3066\u3001\u56fa\u6709\u306e\u30ed\u30b8\u30c3\u30af\u3067\u5207\u308a\u51fa\u3057\u305f\u306e\u304c\u3001\u305d\u306e\u5f8c\u3059\u3079\u3066\u3092\u6210\u7acb\u3055\u305b\u3066\u3044\u308b\u8981<\/li>\n\n\n\n<li><strong>\u30ac\u30fc\u30c9\u30ec\u30fc\u30eb4\u7a2e(Brand Temperature\u3001Funnel Targets\u3001Persona Targets\u3001Technical Boundaries)\u306f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u6700\u521d\u306b\u8cea\u554f\u3059\u3079\u304d\u90e8\u5206\u3002<\/strong>\u3053\u308c\u3089\u304c\u3042\u308b\u304b\u3089\u3053\u305d\u3001LLM\u99c6\u52d5\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u300c80%\u30aa\u30d5\u30d6\u30e9\u30f3\u30c9\u306e1,000\u30d7\u30ed\u30f3\u30d7\u30c8\u30ea\u30b9\u30c8\u300d\u3092\u751f\u307e\u305a\u306b\u6e08\u3080\u3002\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u306f\u306a\u3044<\/li>\n\n\n\n<li><strong>Data for SEO\u306ePeople Also Ask\u62bd\u51fa\u3092\u300c\u30d5\u30ec\u30fc\u30b8\u30f3\u30b0\u30fb\u30b3\u30fc\u30d1\u30b9\u300d\u3068\u3057\u3066\u4f7f\u3046\u306e\u306f\u3001\u9759\u304b\u3060\u304c\u91cd\u8981\u306a\u518d\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u3002<\/strong>PAA\u306f\u5b9f\u30e6\u30fc\u30b6\u30fc\u304c\u7269\u4e8b\u3092\u3069\u3046\u8a00\u3044\u56de\u3059\u304b\u3092\u6559\u3048\u3066\u304f\u308c\u308b \u2014 \u307e\u3055\u306b\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u62e1\u5f35\u6bb5\u968e\u304c\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u3082\u306e<\/li>\n\n\n\n<li><strong>Reddit\u61d0\u7591\u7684 \/ YouTube\u30d7\u30ed\u30c0\u30af\u30c8\u30c7\u30e2\u306e\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u5206\u88c2\u306f\u3001Day 1\u306eJon Earnshaw\u306e\u4e3b\u5f35(\u30d6\u30e9\u30f3\u30c9\u306f\u6df1\u3055\u3068\u672c\u7269\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u5f15\u7528\u3092\u7372\u5f97\u3059\u308b)\u3068\u6574\u5408\u7684\u3002<\/strong>Pablo\u306e\u30c7\u30fc\u30bf\u4e3b\u5c0e\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u3001Jon\u306e\u8b70\u8ad6\u306b\u5b9a\u91cf\u7684\u6307\u3057\u793a\u3057\u3092\u4e0e\u3048\u308b<\/li>\n\n\n\n<li><strong>105% \/ 801%\u306e\u6570\u5b57\u306f\u5358\u4e00\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u5358\u4e00\u56db\u534a\u671f<\/strong> \u2014 \u65b9\u5411\u6027\u306e\u8a3c\u62e0\u3068\u3057\u3066\u306f\u6709\u7528\u3060\u304c\u3001Tom Capper\u306e\u30d4\u30af\u30bb\u30eb\u30fb\u30dd\u30b8\u30b7\u30e7\u30f3\u7814\u7a76\u3001Ryan Law\u306e\u7d0475,000\u30d6\u30e9\u30f3\u30c9\u76f8\u95a2\u7814\u7a76\u3001Philip Armstrong\u306e200\u5104\u30a4\u30d9\u30f3\u30c8\u30fb\u30d1\u30cd\u30eb\u30c7\u30fc\u30bf\u3068\u540c\u7b49\u306e\u91cd\u307f\u3067\u306f\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p>\u79c1\u304c\u53c2\u52a0\u3057\u3066\u304d\u305fBrightonSEO\u3067\u3001\u6700\u3082\u5f37\u3044\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u5e38\u306b\u3001\u65e2\u5b58\u30b3\u30f3\u30bb\u30f3\u30b5\u30b9\u3092\u6d17\u7df4\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u672c\u5f53\u306b\u65b0\u3057\u3044\u5206\u6790\u7684\u8ca2\u732e\u3092\u5c0e\u5165\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u3060\u3063\u305f\u3002Pablo\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u5805\u5b9f\u3067\u3001\u30b3\u30d4\u30fc\u53ef\u80fd\u3067\u3001\u73fe\u5834\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u306e\u5b9f\u8df5 \u2014 \u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u6848\u4ef6\u3067\u6708\u66dc\u304b\u3089\u30d1\u30a4\u30ed\u30c3\u30c8\u3067\u304d\u308b\u30bf\u30a4\u30d7\u306e\u65b9\u6cd5\u8ad6\u3002\u3053\u308c\u306f\u672c\u7269\u306e\u8ca2\u732e\u3067\u3042\u308b\u3001\u305f\u3068\u3048\u30d1\u30e9\u30c0\u30a4\u30e0\u30fb\u30b7\u30d5\u30c8\u3067\u306f\u306a\u3044\u306b\u305b\u3088\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u95a2\u9023\u30ea\u30bd\u30fc\u30b9<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brightonseo.com\/people\/pablo-lopez\">\u767b\u58c7\u8005\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb: Pablo L\u00f3pez (BrightonSEO)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/speakerdeck.com\/pablolopezm\">Pablo\u306e\u30c7\u30c3\u30af (Speaker Deck)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.deptagency.com\/\">DEPT<\/a> \u2014 Pablo\u304cAI\u691c\u7d22\u306b\u53d6\u308a\u7d44\u3080\u30b0\u30ed\u30fc\u30d0\u30eb\u30c7\u30b8\u30bf\u30eb\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc<\/li>\n\n\n\n<li><a href=\"https:\/\/dataforseo.com\/\">Data for SEO<\/a> \u2014 People Also Ask\u62bd\u51fa\u306e\u30bd\u30fc\u30b9\u3068\u3057\u3066\u53c2\u7167<\/li>\n\n\n\n<li><a href=\"https:\/\/www.tryprofound.com\/\">Profound<\/a> \u2014 \u751f\u6210\u30d7\u30ed\u30f3\u30d7\u30c8\u304b\u3089\u5f15\u7528\u30d1\u30bf\u30fc\u30f3\u3092\u8a08\u6e2c\u3059\u308bAI\u53ef\u8996\u6027\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/li>\n\n\n\n<li><a href=\".\/how-ai-search-engines-really-work-ryan-law.html\">Ryan Law\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8<\/a> \u2014 AI\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u6a5f\u68b0\u7684\u306b\u3069\u3046\u52d5\u304f\u304b\u306e\u3088\u308a\u6df1\u3044\u89e3\u8aac\u3067\u3001Pablo\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u305d\u306e\u4e0a\u306b\u4e57\u308b<\/li>\n\n\n\n<li><a href=\".\/search-largest-behavioural-dataset-philip-armstrong.html\">Philip Armstrong\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8<\/a> \u2014 \u30d7\u30ed\u30f3\u30d7\u30c8\u30ea\u30b5\u30fc\u30c1\u304c\u91cd\u8981\u3067\u3042\u308b\u7406\u7531\u3092\u30d5\u30ec\u30fc\u30e0\u5316\u3059\u308b\u6d88\u8cbb\u8005\u30b8\u30e3\u30fc\u30cb\u30fc\u884c\u52d5\u306e\u5b9f\u8a3c\u7684\u8996\u70b9<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u8457\u8005\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p><strong>\u6253\u7530\u5f69\u590f(\u3046\u3061\u3060 \u3042\u3084\u304b)<\/strong> \u2014 A-Digital Works Ltd \u5275\u696d\u8005\u517cCEO\u3002Nihon GO! World(\u30ed\u30f3\u30c9\u30f3 Fitzrovia &amp; \u30de\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc)\u5275\u696d\u8005\u3002\u65e5\u672c\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u7c73\u56fd\u3001\u82f1\u56fd\u3067\u306e\u56fd\u969b\u30d3\u30b8\u30cd\u30b9\u958b\u767a10\u5e74\u4ee5\u4e0a\u3002BrightonSEO\u53c2\u52a03\u56de(2025\u5e744\u6708Brighton\u30012025\u5e749\u6708San Diego\u30012026\u5e744\u6708Brighton \u2014 \u76f4\u8fd1\u306e1\u56de\u306f\u5968\u5b66\u91d1\u53c2\u52a0)\u3002\u9752\u5c71\u5b66\u9662\u5927\u5b66\u6cd5\u5b66\u90e8\u5352\u3002\u65e5\u672c\u8a9e\u30fb\u82f1\u8a9e\u3068\u3082\u306b\u30d3\u30b8\u30cd\u30b9\u30ec\u30d9\u30eb\u3001\u30b9\u30da\u30a4\u30f3\u8a9e\u30fb\u30d5\u30e9\u30f3\u30b9\u8a9e\u30fb\u30c9\u30a4\u30c4\u8a9e\u3092\u5b66\u7fd2\u4e2d\u3002<\/p>\n\n\n\n<p>Connect: <a href=\"https:\/\/a-digitalworks.com\">a-digitalworks.com<\/a> | <a href=\"https:\/\/www.linkedin.com\/in\/ayakauchida\/\">LinkedIn<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">A-Digital Works\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p><a href=\"https:\/\/a-digitalworks.com\">A-Digital Works Ltd<\/a>\u306f\u3001\u30ed\u30f3\u30c9\u30f3\u3092\u62e0\u70b9\u3068\u3059\u308b\u65e5\u82f1SEO\u304a\u3088\u3073EN\u2194JA\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u3002UK\u30fbEU\u30fb\u7c73\u56fd\u4f01\u696d\u306e\u65e5\u672c\u5e02\u5834\u53c2\u5165\u3092\u652f\u63f4\u3002\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u65e5\u672c\u8a9e\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u30c6\u30af\u30cb\u30ab\u30ebSEO\u3001\u5e02\u5834\u53c2\u5165\u6226\u7565\u306b\u308f\u305f\u308b\u3002\u4e3b\u8981\u6848\u4ef6: <strong>Descartes Systems Group<\/strong>(\u30ab\u30ca\u30c0\u7269\u6d41\u30c6\u30c3\u30af) \u2014 \u7269\u6d41\u30b7\u30b9\u30c6\u30e0\u3001EDI\u30b7\u30b9\u30c6\u30e0\u3001\u914d\u8eca\u30b7\u30b9\u30c6\u30e0\u3092\u8ef8\u3068\u3057\u305f\u65e5\u672c\u5e02\u5834SEO\u30d7\u30ed\u30b0\u30e9\u30e0\u5168\u822c\u3002<\/p>\n\n\n\n<p><em>\u672c\u30ec\u30dd\u30fc\u30c8\u306f\u30012026\u5e745\u67081\u65e5(\u91d1)BrightonSEO Brighton\u306b\u304a\u3051\u308bPablo L\u00f3pez\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u300cAI-Aware Citations: Researching and Mapping Brand Mentions\u300d\u3092\u30ab\u30d0\u30fc\u3057\u3066\u3044\u307e\u3059\u3002<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR \u30bb\u30c3\u30b7\u30e7\u30f3\u60c5\u5831 \u30c8\u30fc\u30af\u984c\u76ee: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2768,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[52,36],"tags":[],"class_list":["post-2774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-seo-ja"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI-Aware Citations: \u30d6\u30e9\u30f3\u30c9\u8a00\u53ca\u306e\u30ea\u30b5\u30fc\u30c1\u3068\u30de\u30c3\u30d4\u30f3\u30b0 \u2014 Pablo L\u00f3pez (DEPT) at BrightonSEO 2026\u5e744\u6708 - A-Digital Works Ltd<\/title>\n<meta name=\"description\" content=\"BrightonSEO 2026, Pablo L\u00f3pez, DEPT, AI\u691c\u7d22, \u30d7\u30ed\u30f3\u30d7\u30c8\u30ea\u30b5\u30fc\u30c1, GEO, AI\u30d6\u30e9\u30f3\u30c9\u5f15\u7528, Profound, prompt stem, schema synthesis, semantic 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