{"id":2758,"date":"2026-05-14T07:31:28","date_gmt":"2026-05-14T07:31:28","guid":{"rendered":"https:\/\/a-digitalworks.com\/?p=2758"},"modified":"2026-05-14T07:31:29","modified_gmt":"2026-05-14T07:31:29","slug":"how-ai-search-engines-really-work-ryan-law","status":"publish","type":"post","link":"https:\/\/a-digitalworks.com\/ja\/how-ai-search-engines-really-work-ryan-law\/","title":{"rendered":"AI\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u5b9f\u969b\u3069\u3046\u52d5\u3044\u3066\u3044\u308b\u306e\u304b \u2014 Ryan Law (Ahrefs) at BrightonSEO 2026\u5e744\u6708"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI\u691c\u7d22\u306b\u306f<strong>5\u3064\u306e\u69cb\u6210\u30d1\u30fc\u30c8<\/strong>\u304c\u3042\u308b: \u5b66\u7fd2\u3001\u30b0\u30e9\u30a6\u30f3\u30c7\u30a3\u30f3\u30b0\/RAG\u3001\u30af\u30a8\u30ea\u30d5\u30a1\u30f3\u30a2\u30a6\u30c8\u3001\u5f15\u7528(Citations)\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3002AI\u691c\u7d22\u306e\u6700\u9069\u5316\u3068\u306f\u3001\u5404\u30d1\u30fc\u30c8\u304c\u4f55\u3092\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3042\u3063\u3066\u3001\u300cSEO\u3092\u3088\u308a\u4e0a\u624b\u304f\u3084\u308b\u300d\u3053\u3068\u3067\u306f\u306a\u3044<\/li>\n\n\n\n<li>Ahrefs\u306e<strong>\u7d0475,000\u30d6\u30e9\u30f3\u30c9<\/strong>\u8abf\u67fb\u3067AI Overview\u30d6\u30e9\u30f3\u30c9\u8a00\u53ca\u3068\u6700\u3082\u5f37\u304f\u76f8\u95a2\u3057\u305f\u8981\u56e0\u306f<strong>\u30d6\u30e9\u30f3\u30c9\u306e\u30a6\u30a7\u30d6\u8a00\u53ca(0.664)<\/strong> \u2014 DR(0.326)\u3084\u30d0\u30c3\u30af\u30ea\u30f3\u30af(0.218)\u306e\u76f8\u95a2\u306e\u500d\u4ee5\u4e0a\u3002<strong>YouTube\u3067\u306e\u8a00\u53ca\u306f\u3055\u3089\u306b\u5f37\u304f0.74<\/strong><\/li>\n\n\n\n<li>AI\u5f15\u7528\u30ea\u30f3\u30af\u306e\u3046\u3061<strong>\u30e6\u30fc\u30b6\u30fc\u306e\u5143\u30d7\u30ed\u30f3\u30d7\u30c8\u3067\u30e9\u30f3\u30af\u3057\u3066\u3044\u308b\u306e\u306f\u7d0412%\u3060\u3051<\/strong> \u2014 LLM\u306f\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u691c\u7d22\u305b\u305a\u3001\u8907\u6570\u306e\u30b5\u30d6\u30af\u30a8\u30ea\u306b\u5206\u89e3\u3059\u308b(\u30af\u30a8\u30ea\u30d5\u30a1\u30f3\u30a2\u30a6\u30c8)\u304b\u3089<\/li>\n\n\n\n<li>AI\u30a8\u30f3\u30b8\u30f3\u306f<strong>\u30da\u30fc\u30b8\u5168\u4f53\u3067\u306f\u306a\u304f\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u53d6\u5f97<\/strong>\u3059\u308b\u3002\u5f15\u7528URL\u306f\u30d5\u30a1\u30f3\u30a2\u30a6\u30c8\u30af\u30a8\u30ea\u3068\u610f\u5473\u7684\u985e\u4f3c\u5ea6\u304c\u5f37\u3044(\u30bf\u30a4\u30c8\u30eb\u76f8\u95a20.656)\u3001AI\u5f15\u7528URL\u306e\u5e73\u5747\u5e74\u9f62\u306f<strong>1,064\u65e5 vs \u30aa\u30fc\u30ac\u30cb\u30c3\u30afSERP\u306e1,432\u65e5<\/strong> \u2014 \u7d04<strong>25.7%\u65b0\u3057\u3044<\/strong><\/li>\n\n\n\n<li>Ahrefs\u304c750\u306e\u30c8\u30c3\u30d7\u30fb\u30aa\u30d6\u30fb\u30d5\u30a1\u30cd\u30eb\u30fb\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u5206\u6790\u3001<strong>\u5f15\u7528\u30bd\u30fc\u30b9\u30ea\u30f3\u30af\u306e43.8%\u304c\u30ea\u30b9\u30c6\u30a3\u30af\u30eb<\/strong>\u3002AI Overview\u5f15\u7528\u30da\u30fc\u30b8\u306e<strong>\u5e73\u5747\u30ef\u30fc\u30c9\u6570\u306f1,282\u8a9e<\/strong> \u2014 \u4e2d\u9593\u5e2f(350\u301c2,000\u8a9e)\u304c\u5f15\u7528\u306e\u7d0467%\u30012,000\u8a9e\u8d85\u306f\u308f\u305a\u304b16.0%\u3002\u5bc6\u5ea6\u304c\u9577\u3055\u306b\u52dd\u308b<\/li>\n\n\n\n<li>Brand Radar(Ahrefs\u306eAI\u53ef\u8996\u6027\u30c8\u30e9\u30c3\u30ab\u30fc)\u306fChatGPT\u3001AI Mode\u3001AI Overviews\u3001Copilot\u3001Gemini\u3001Grok\u3092\u307e\u305f\u3050<strong>3\u51045,300\u4e07\u30d7\u30ed\u30f3\u30d7\u30c8<\/strong>\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u5316 \u2014 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b\u3088\u3063\u3066\u5358\u767a\u306e\u300c\u3046\u3061\u306e\u30d6\u30e9\u30f3\u30c9\u51fa\u3066\u308b?\u300d\u30c1\u30a7\u30c3\u30af\u304c\u4fe1\u983c\u3067\u304d\u306a\u3044\u3053\u3068\u304b\u3089\u8a2d\u8a08\u3055\u308c\u305f<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u30bb\u30c3\u30b7\u30e7\u30f3\u60c5\u5831<\/h2>\n\n\n\n<p><strong>\u30c8\u30fc\u30af\u984c\u76ee:<\/strong> How AI Search Engines Really Work<br><strong>\u30c8\u30e9\u30c3\u30af:<\/strong> Understanding AI Behaviour<br><strong>\u65e5\u6642:<\/strong> 2026\u5e745\u67081\u65e5(\u91d1) 14:00<br><strong>\u4f1a\u5834:<\/strong> Syndicate 1&amp;2 \u2014 Anything is Possible stage, Brighton Centre, Kings Road, Brighton and Hove, BN1 2GR, United Kingdom<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u767b\u58c7\u8005\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p><strong>Ryan Law<\/strong> \u2014 Director of Content Marketing, Ahrefs<br>Ryan\u306f<a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a>\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u7d71\u62ec\u3057\u3001SEO\u696d\u754c\u3067\u6700\u3082\u5f15\u7528\u3055\u308c\u308b\u57f7\u7b46\u8005\u30fb\u30a2\u30ca\u30ea\u30b9\u30c8\u306e\u4e00\u4eba\u3002\u4ee5\u524d\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc<a href=\"https:\/\/www.animalz.co\/\">Animalz<\/a>\u306eCMO\u3001\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u5171\u540c\u5275\u696d\u8005\u3002\u30ad\u30e3\u30ea\u30a2\u3092\u901a\u3058\u3066Google\u3001GoDaddy\u3001Zapier\u306a\u3069\u306e\u4f01\u696d\u3068\u5354\u696d\u3057\u3066\u304d\u305f\u3002Day 2\u306e\u300cUnderstanding AI Behaviour\u300d\u30c8\u30e9\u30c3\u30af\u3067\u306eRyan\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u3001Veronika Ulla H\u00f6ller(Tresorit)\u3001Philip Armstrong(Semrush)\u3068\u4e26\u3073\u3001\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u5168\u4f53\u3067\u6700\u3082\u30ea\u30b5\u30fc\u30c1\u306b\u88cf\u4ed8\u3051\u3089\u308c\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u306e1\u3064\u3060\u3063\u305f\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7: \u300cChatGPT\u3084AI Mode\u304c\u5546\u54c1\u3092\u63a8\u85a6\u3059\u308b\u3068\u304d\u3001\u5b9f\u969b\u306b\u4f55\u304c\u8d77\u304d\u3066\u3044\u308b\u306e\u304b?\u300d<\/h2>\n\n\n\n<p>Ryan\u306f\u81ea\u5206\u3092\u30b9\u30c6\u30fc\u30b8\u306b\u9023\u308c\u3066\u6765\u305f\u8cea\u554f\u3092\u7387\u76f4\u306b\u8a8d\u3081\u3066\u5207\u308a\u51fa\u3057\u305f: \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u3057\u3066\u3001ChatGPT\u3067\u5f15\u7528\u3055\u308c\u305f\u3044\u3002\u672c\u6c17\u3067\u3002(*\u30d1\u30cb\u30c3\u30af\u306e\u547c\u5438\u97f3*)\u3002\u305d\u308c\u306b\u306f\u3001\u3053\u308c\u3089\u306e\u30b7\u30b9\u30c6\u30e0\u306e\u4e2d\u3067\u5b9f\u969b\u306b\u4f55\u304c\u8d77\u304d\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3060\u304b\u3089\u30ea\u30b5\u30fc\u30c1\u3068\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u643a\u3048\u3066BrightonSEO\u306b\u6765\u305f\u3002<\/p>\n\n\n\n<p>\u691c\u7d22\u306e\u672a\u6765\u306b\u3064\u3044\u3066\u306e\u5f7c\u306e\u30d5\u30ec\u30fc\u30df\u30f3\u30b0: <strong>\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u8cea\u554f\u304c\u3067\u304d\u308b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5fdc\u7b54\u3001\u30bc\u30ed\u30af\u30ea\u30c3\u30af\u56de\u7b54\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3068\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc<\/strong>\u3002\u3059\u3079\u3066\u306f\u305d\u3053\u306b\u5411\u304b\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI\u691c\u7d22\u306e5\u3064\u306e\u69cb\u6210\u30d1\u30fc\u30c8<\/h2>\n\n\n\n<p>Ryan\u306e\u30ef\u30fc\u30ad\u30f3\u30b0\u30e2\u30c7\u30eb \u2014 \u30c8\u30fc\u30af\u306e\u80cc\u9aa8:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Training(\u5b66\u7fd2)<\/strong> \u2014 \u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u300c\u5b66\u7fd2\u3059\u308b\u300d<\/li>\n\n\n\n<li><strong>Grounding(\u30b0\u30e9\u30a6\u30f3\u30c7\u30a3\u30f3\u30b0)<\/strong> \u2014 \u5f93\u6765\u306e\u691c\u7d22\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3092\u4f7f\u3046<\/li>\n\n\n\n<li><strong>Query fan-out(\u30af\u30a8\u30ea\u30d5\u30a1\u30f3\u30a2\u30a6\u30c8)<\/strong> \u2014 \u60c5\u5831\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306e\u691c\u7d22\u30af\u30a8\u30ea\u3092\u751f\u6210\u3059\u308b<\/li>\n\n\n\n<li><strong>Citations(\u5f15\u7528)<\/strong> \u2014 \u3069\u306eURL\u3092\u5f15\u7528\u3059\u308b\u304b\u9078\u3076<\/li>\n\n\n\n<li><strong>Personalisation(\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba)<\/strong> \u2014 \u500b\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5408\u308f\u305b\u3066\u56de\u7b54\u3092\u8abf\u6574\u3059\u308b<\/li>\n<\/ol>\n\n\n\n<p>\u5404\u30d1\u30fc\u30c8\u306b\u306f\u72ec\u81ea\u306e\u6700\u9069\u5316\u30ed\u30b8\u30c3\u30af\u304c\u3042\u308b\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u6d41\u901a\u3059\u308b\u300cAI SEO\u300d\u30a2\u30c9\u30d0\u30a4\u30b9\u306e\u307b\u3068\u3093\u3069\u306f\u3001\u3053\u308c\u3089\u306e\u5c64\u3092\u6df7\u540c\u3057\u3066\u3044\u308b\u3002Ryan\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u300c\u3053\u306e\u6226\u8853\u306f\u5b9f\u969b\u306b\u3069\u306e\u30d1\u30fc\u30c8\u306b\u5f71\u97ff\u3059\u308b\u306e\u304b?\u300d\u3067\u30c8\u30ea\u30a2\u30fc\u30b8\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/a-digitalworks.com\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-17.14.06-1.jpeg\" alt=\"Ryan Law\u306e\u30b9\u30e9\u30a4\u30c9\u300cThe (Very) Important Parts\u300d \u2014 AI\u691c\u7d22\u306e5\u3064\u306e\u69cb\u6210\u30d1\u30fc\u30c8: 1 Training\u30012 Grounding\u30013 Query fan-out\u30014 Citations\u30015 Personalisation\"\/><figcaption class=\"wp-element-caption\">\u300cThe (Very) Important Parts\u300d \u2014 Ryan\u306eAI\u691c\u7d22\u30ef\u30fc\u30ad\u30f3\u30b0\u30e2\u30c7\u30eb: 1 Training\u30012 Grounding\u30013 Query fan-out\u30014 Citations\u30015 Personalisation\u3002<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d1\u30fc\u30c81: Training(\u5b66\u7fd2)<\/h2>\n\n\n\n<p>LLM\u306f\u5de8\u5927\u306a\u30b3\u30fc\u30d1\u30b9\u3067\u5b66\u7fd2\u3055\u308c\u3066\u3044\u308b: Common Crawl\u3001\u72ec\u81ea\u30b9\u30af\u30ec\u30a4\u30d7\u3001\u30e9\u30a4\u30bb\u30f3\u30b9\u30a6\u30a7\u30d6\u30c7\u30fc\u30bf\u3001Google Books\u3001Project Gutenberg\u3001BookCorpus\u3001Wikipedia\u3001GitHub\u30ea\u30dd\u30b8\u30c8\u30ea\u3001arXiv\u3001PubMed\/PMC\u3001S2ORC\u3001Reddit(Pushshift)\u3001Stack Exchange\u3001USPTO\u7279\u8a31\u3001FreeLaw\u3001OpenSubtitles\u3001Europarl\u3002\u3053\u308c\u3089\u304c\u4e2d\u9593\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8(C4\u3001RefinedWeb\u3001OSCAR\u3001The Stack\u3001WebText\u3001The Pile\u3001Dolma\u3001ROOTS)\u3092\u7d4c\u3066\u3001\u30aa\u30fc\u30d7\u30f3\u30e2\u30c7\u30eb\u3068\u30af\u30ed\u30fc\u30ba\u30c9\u30e2\u30c7\u30eb\u4e21\u65b9\u306e\u51fa\u529b\u306b\u6d41\u308c\u8fbc\u3080\u3002\u3059\u3079\u3066\u306e\u30e2\u30c7\u30eb\u304cCommon Crawl\u3092\u4f7f\u3046\u308f\u3051\u3067\u306f\u306a\u3044 \u2014 \u72ec\u81ea\u30b9\u30af\u30ec\u30a4\u30d7\u3068\u30e9\u30a4\u30bb\u30f3\u30b9\u30c7\u30fc\u30bf\u304c\u30af\u30ed\u30fc\u30ba\u30c9\u30e2\u30c7\u30eb\u3092\u652f\u3048\u308b\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u30b3\u30fc\u30d1\u30b9\u5185\u3067\u30d6\u30e9\u30f3\u30c9\u304c\u3069\u3046\u73fe\u308c\u308b\u304b\u304c\u3001\u30e2\u30c7\u30eb\u304c\u3042\u306a\u305f\u306b\u3064\u3044\u3066\u300c\u77e5\u3063\u3066\u3044\u308b\u300d\u5185\u5bb9\u3092\u5f62\u4f5c\u308b\u3002Ryan\u306fGianluca Fiorelli\u3092\u5f15\u7528: <em>\u300cLLM\u306f\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u300e\u30b8\u30e0\u300f\u300e\u30ce\u30a4\u30ba\u30ad\u30e3\u30f3\u30bb\u30ea\u30f3\u30b0\u300f\u306e\u3088\u3046\u306a\u6982\u5ff5\u3068\u306e\u95a2\u4fc2\u3092\u5b66\u7fd2\u3059\u308b\u3002\u3053\u308c\u3089\u306e\u610f\u5473\u7684\u306a\u95a2\u9023\u4ed8\u3051\u304c\u3001\u3042\u306a\u305f\u304c\u8a00\u53ca\u3055\u308c\u308b\u304b\u3069\u3046\u304b\u3001\u3069\u3046\u8a00\u53ca\u3055\u308c\u308b\u304b\u306b\u76f4\u63a5\u5f71\u97ff\u3059\u308b\u300d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/a-digitalworks.com\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-17.14.06-2.jpeg\" alt=\"Ryan Law\u306e\u30b9\u30e9\u30a4\u30c9: AI Overview\u30d6\u30e9\u30f3\u30c9\u51fa\u73fe\u3068\u76f8\u95a2\u3059\u308b\u8981\u56e0\u3001\u7d0475,000\u30d6\u30e9\u30f3\u30c9\u306e\u8abf\u67fb\u306b\u57fa\u3065\u304f(Ahrefs Brand Radar + Site Explorer)\u3002Branded web mentions 0.664\u3001Branded anchors 0.527\u3001Branded search volume 0.392\u3001DR 0.326\u3001Number of ref. domains 0.295\u3001Branded traffic 0.274\u3001Number of backlinks 0.218\u3001Ad traffic 0.216\u3001Ad cost 0.215\u3001URL rating 0.18\u3001Number of site pages 0.17\"\/><figcaption class=\"wp-element-caption\">AI Overview\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u51fa\u73fe\u3068\u76f8\u95a2\u3059\u308b\u8981\u56e0\u3001\u7d0475,000\u30d6\u30e9\u30f3\u30c9\u306e\u8abf\u67fb\u306b\u57fa\u3065\u304f(\u51fa\u5178: Ahrefs Brand Radar\u3068Ahrefs Site Explorer)\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u30c7\u30fc\u30bf\u3001\u76f8\u95a2\u4fc2\u6570\u306e\u9806 \u2014 Ahrefs\u306e<strong>\u7d0475,000\u30d6\u30e9\u30f3\u30c9<\/strong>\u306e\u7814\u7a76\u304b\u3089:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u8981\u56e0<\/th><th>AI Overview\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u51fa\u73fe\u3068\u306e\u76f8\u95a2<\/th><\/tr><\/thead><tbody><tr><td><strong>\u30d6\u30e9\u30f3\u30c9\u306e\u30a6\u30a7\u30d6\u8a00\u53ca<\/strong><\/td><td><strong>0.664<\/strong><\/td><\/tr><tr><td>\u30d6\u30e9\u30f3\u30c9\u30a2\u30f3\u30ab\u30fc<\/td><td>0.527<\/td><\/tr><tr><td>\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0<\/td><td>0.392<\/td><\/tr><tr><td>DR(\u30c9\u30e1\u30a4\u30f3\u30ec\u30fc\u30c6\u30a3\u30f3\u30b0)<\/td><td>0.326<\/td><\/tr><tr><td>\u53c2\u7167\u30c9\u30e1\u30a4\u30f3\u6570<\/td><td>0.295<\/td><\/tr><tr><td>\u30d6\u30e9\u30f3\u30c9\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/td><td>0.274<\/td><\/tr><tr><td>\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u6570<\/td><td>0.218<\/td><\/tr><tr><td>\u5e83\u544a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/td><td>0.216<\/td><\/tr><tr><td>\u5e83\u544a\u30b3\u30b9\u30c8<\/td><td>0.215<\/td><\/tr><tr><td>URL\u30ec\u30fc\u30c6\u30a3\u30f3\u30b0<\/td><td>0.18<\/td><\/tr><tr><td>\u30b5\u30a4\u30c8\u30da\u30fc\u30b8\u6570<\/td><td>0.17<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u30d6\u30e9\u30f3\u30c9\u306e\u30a6\u30a7\u30d6\u8a00\u53ca\u304c\u30c8\u30c3\u30d7\u30670.664<\/strong> \u2014 SEO\u30ea\u30b5\u30fc\u30c1\u306e\u57fa\u6e96\u3067\u8a00\u3048\u3070\u975e\u5e38\u306b\u5927\u304d\u306a\u52b9\u679c\u3002\u6ce8\u76ee\u3059\u3079\u304d\u306f\u3001\u30c8\u30c3\u30d7\u306b<em>\u7121\u3044<\/em>\u3082\u306e: DR(0.326)\u3001\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u6570(0.218)\u3001URL\u30ec\u30fc\u30c6\u30a3\u30f3\u30b0(0.18)\u3002\u53e4\u5178\u7684\u306a\u300c\u30c9\u30e1\u30a4\u30f3\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u300d\u30b7\u30b0\u30ca\u30eb\u3082AI Overview\u51fa\u73fe\u3068\u76f8\u95a2\u3059\u308b\u304c\u3001\u30c9\u30e1\u30a4\u30f3\u5916\u30d6\u30e9\u30f3\u30c9\u8a00\u53ca\u306e\u534a\u5206\u4ee5\u4e0b\u306e\u5f37\u3055\u3002(\u51fa\u5178: <a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\">Ahrefs\u30ea\u30b5\u30fc\u30c1<\/a>\u3002)<\/p>\n\n\n\n<p><strong>YouTube\u3067\u306e\u8a00\u53ca\u306f\u3055\u3089\u306b\u5f37\u3044\u76f8\u95a2\u30010.74\u3092\u793a\u3057\u305f\u3002<\/strong>\u958b\u304b\u308c\u305f\u30a6\u30a7\u30d6\u306e\u4e2d\u3067\u30d6\u30e9\u30f3\u30c9\u304c\u8a00\u53ca\u3055\u308c\u3046\u308b\u3042\u3089\u3086\u308b\u30b5\u30fc\u30d5\u30a7\u30b9\u306e\u3046\u3061\u3001YouTube\u306fAI\u53ef\u8996\u6027\u306b\u5bfe\u3057\u3066\u4e0d\u91e3\u308a\u5408\u3044\u306b\u5927\u304d\u306a\u4ed5\u4e8b\u3092\u3057\u3066\u3044\u308b(<a href=\"https:\/\/ahrefs.com\/blog\/ai-brand-visibility-correlations\/\">Ahrefs\u30ea\u30b5\u30fc\u30c1<\/a>)\u3002<\/p>\n\n\n\n<p><strong>Takeaway #1: \u958b\u304b\u308c\u305f\u30a6\u30a7\u30d6\u306e\u95a2\u9023\u3059\u308b\u591a\u304f\u306e\u5834\u6240\u3067\u30d6\u30e9\u30f3\u30c9\u304c\u8a00\u53ca\u3055\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3002<\/strong>\u5730\u5473\u3060\u304c\u3001\u6700\u3082\u30ec\u30d0\u30ec\u30c3\u30b8\u306e\u9ad8\u3044\u7b54\u3048\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d1\u30fc\u30c82: Grounding\u3068RAG<\/h2>\n\n\n\n<p>LLM\u306f\u7d20\u306e\u307e\u307e\u3067\u306f\u9177\u3044\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3002<strong>\u78ba\u7387\u7684<\/strong>\u3067\u3001<strong>\u30bd\u30fc\u30b9\u3092\u5e30\u5c5e\u3055\u305b\u305a<\/strong>\u3001<strong>\u30cf\u30eb\u30b7\u30cd\u30fc\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u3084\u3059\u304f<\/strong>\u3001<strong>\u77e5\u8b58\u306e\u30ab\u30c3\u30c8\u30aa\u30d5\u304c\u3042\u308b<\/strong>\u3002\u3053\u308c\u3092\u56de\u907f\u3059\u308b\u305f\u3081\u3001AI\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306fLLM\u3092\u30b0\u30e9\u30a6\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u691c\u7d22\u62e1\u5f35\u751f\u6210(RAG)\u3067\u5305\u3080\u3002<\/p>\n\n\n\n<p>Ryan\u306fBritney Muller\u306e\u5b9a\u7fa9\u3092\u5f15\u7528: <em>\u300c\u30b0\u30e9\u30a6\u30f3\u30c7\u30a3\u30f3\u30b0\u306fground truth(\u5730\u4e0a\u691c\u8a3c)\u306b\u7531\u6765\u3057\u3001\u7d71\u8a08\u5b66\u3068\u5143\u6765\u306f\u5730\u56f3\u88fd\u4f5c\u306b\u30eb\u30fc\u30c4\u304c\u3042\u308b\u3002\u6587\u5b57\u901a\u308a\u300e\u5916\u306b\u51fa\u3066\u3001\u81ea\u5206\u306e\u5730\u56f3\u304c\u73fe\u5b9f\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b\u300f\u3068\u3044\u3046\u610f\u5473\u3060\u3063\u305f\u300d<\/em>\u3002LLM\u304c\u51fa\u529b\u3092\u30b0\u30e9\u30a6\u30f3\u30c9\u3059\u308b\u3068\u304d\u3001\u53d6\u5f97\u3055\u308c\u305f\u73fe\u5b9f\u4e16\u754c\u306e\u6587\u8108\u306b\u751f\u6210\u3092\u30a2\u30f3\u30ab\u30ea\u30f3\u30b0\u3057\u3066\u3001\u7b54\u3048\u304c\u30cf\u30eb\u30b7\u30cd\u30fc\u30b7\u30e7\u30f3\u3067\u7684\u5916\u308c\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u306b\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p>LLM\u304c\u3059\u3079\u3066\u306e\u30d7\u30ed\u30f3\u30d7\u30c8\u3067\u4e0b\u3059\u5224\u65ad: <em>\u300c\u3053\u306e\u8cea\u554f\u306b\u7b54\u3048\u308b\u306e\u306b\u3001\u3082\u3063\u3068\u60c5\u5831\u304c\u5fc5\u8981\u304b?\u300d<\/em><\/p>\n\n\n\n<p>\u30b0\u30e9\u30a6\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u767a\u52d5\u3055\u305b\u308b3\u3064\u306e\u30b7\u30b0\u30ca\u30eb:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b66\u7fd2\u7bc4\u56f2\u5916<\/strong> \u2014 \u4f8b\u300cAhrefs\u306eDR\u30e1\u30c8\u30ea\u30af\u30b9\u306f\u3069\u3046\u8a08\u7b97\u3055\u308c\u3066\u3044\u308b\u304b?\u300d<\/li>\n\n\n\n<li><strong>\u65b0\u3057\u3044\u60c5\u5831\u304c\u5fc5\u8981<\/strong> \u2014 \u4f8b\u300cGoogle\u306e\u76f4\u8fd1\u306e\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3044\u3064?\u300d<\/li>\n\n\n\n<li><strong>\u5e30\u5c5e\u304c\u8981\u6c42\u3055\u308c\u308b<\/strong> \u2014 \u4f8b\u300cGoogle\u304c\u30ea\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u30af\u30ea\u30c3\u30af\u3092\u4f7f\u3046\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u30bd\u30fc\u30b9\u3092\u63d0\u793a\u305b\u3088\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u305d\u3057\u3066\u6c7a\u5b9a\u7684\u306b: <strong>AI\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u7570\u306a\u308b\u691c\u7d22\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3092\u4f7f\u3046<\/strong>\u3002ChatGPT\u306fBing\u3002Perplexity\u306fBrave\u3002Gemini\u306fGoogle\u3002AI Overviews\u306fGoogle\u3002<\/p>\n\n\n\n<p><strong>Takeaway #2: \u5f93\u6765\u691c\u7d22\u3067\u4e0a\u4f4d\u30e9\u30f3\u30af\u3059\u308b\u3053\u3068\u306fAI\u691c\u7d22\u306e\u53ef\u8996\u6027\u3092\u6539\u5584\u3059\u308b\u3002<\/strong>\u30b0\u30e9\u30a6\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u4f7f\u308f\u308c\u308b\u691c\u7d22\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3067\u4e0a\u4f4d\u306b\u3044\u308b\u307b\u3069\u3001\u30b0\u30e9\u30a6\u30f3\u30c7\u30a3\u30f3\u30b0\u30b9\u30c6\u30c3\u30d7\u3067\u53d6\u5f97\u3055\u308c\u308b\u78ba\u7387\u304c\u4e0a\u304c\u308b\u304b\u3089\u3002\u300cAI vs \u5f93\u6765\u578bSEO\u300d\u306e\u30d5\u30ec\u30fc\u30e0\u3092\u6bba\u3059\u3002\u4e21\u8005\u306f\u5225\u306e\u5206\u91ce\u3067\u306f\u306a\u304f\u3001\u30b9\u30bf\u30c3\u30af\u3002<\/p>\n\n\n\n<p>Ryan\u304c\u3053\u3053\u3067\u30d5\u30e9\u30b0\u3092\u7acb\u3066\u305f\u30c7\u30fc\u30bf: <strong>\u5f15\u7528\u30ea\u30f3\u30af\u306e\u3046\u3061\u5143\u30d7\u30ed\u30f3\u30d7\u30c8\u3067\u30e9\u30f3\u30af\u3057\u3066\u3044\u308b\u306e\u306f12%\u3060\u3051<\/strong>(<a href=\"https:\/\/ahrefs.com\/blog\/ai-search-overlap\/\">Ahrefs\u30ea\u30b5\u30fc\u30c1<\/a>)\u3002LLM\u304c\u5f15\u7528\u3059\u308bURL\u306e\u5927\u534a\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5b9f\u969b\u306e\u30af\u30a8\u30ea\u3067\u30e9\u30f3\u30af\u3057\u3066\u3044\u308bURL\u3067\u306f\u306a\u3044\u3002\u3053\u308c\u304c\u6b21\u306e\u30d1\u30fc\u30c8\u306b\u3064\u306a\u304c\u308b\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d1\u30fc\u30c83: Query Fan-Out(\u30af\u30a8\u30ea\u30d5\u30a1\u30f3\u30a2\u30a6\u30c8)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/a-digitalworks.com\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-17.14.06.jpeg\" alt=\"Ryan Law\u306e\u30b9\u30e9\u30a4\u30c9\u300cPrompts usually make bad search queries\u300d \u2014 \u5b9f\u969b\u306eLLM\u30d7\u30ed\u30f3\u30d7\u30c8\u4f8b: B2B SaaS\u306e6\u30f6\u6708\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u30d6\u30ea\u30fc\u30d5\u3002TOFU\/BOFU\u30d0\u30e9\u30f3\u30b9\u300110\u30b3\u30f3\u30c6\u30f3\u30c4\u30c6\u30fc\u30de\u3001\u5185\u90e8\u30ea\u30f3\u30af\u30ac\u30a4\u30c0\u30f3\u30b9\u300190\u65e5\u6e2c\u5b9a\u8a08\u753b\u3092\u8981\u6c42\u3059\u308b\u8907\u6570\u6bb5\u843d\u306e\u30d7\u30ed\u30f3\u30d7\u30c8\"\/><figcaption class=\"wp-element-caption\">\u300c\u30d7\u30ed\u30f3\u30d7\u30c8\u306f\u901a\u5e38\u3001\u60aa\u3044\u691c\u7d22\u30af\u30a8\u30ea\u300d\u3002\u5b9f\u969b\u306b\u30e6\u30fc\u30b6\u30fc\u304cChatGPT\u306b\u8cbc\u308a\u4ed8\u3051\u308b\u3082\u306e\u306e\u4f8b \u2014 \u8907\u6570\u6bb5\u843d\u306e\u6226\u7565\u30d6\u30ea\u30fc\u30d5\u3067\u3042\u3063\u3066\u3001\u691c\u7d22\u30af\u30a8\u30ea\u3067\u306f\u306a\u3044\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u30d7\u30ed\u30f3\u30d7\u30c8\u306f\u901a\u5e38\u3001\u691c\u7d22\u30af\u30a8\u30ea\u3068\u3057\u3066\u306f\u60aa\u3044\u3002\u3060\u304b\u3089LLM\u304c\u5206\u89e3\u3059\u308b\u3002<\/p>\n\n\n\n<p>Ryan\u306fMark Williams-Cook\u3092\u5f15\u7528: <em>\u300c\u30d5\u30a1\u30f3\u30a2\u30a6\u30c8\u30af\u30a8\u30ea\u306fLLM\u751f\u6210\u3067\u975e\u6c7a\u5b9a\u7684: \u540c\u3058\u691c\u7d22\u3067\u3082\u6bce\u56de\u5909\u308f\u308a\u5f97\u308b\u300d<\/em><\/p>\n\n\n\n<p>Ryan\u306e\u5177\u4f53\u4f8b: \u767b\u5c71\u7528\u30b9\u30ea\u30fc\u30d4\u30f3\u30b0\u30de\u30c3\u30c8\u3092\u63a2\u3059\u30e6\u30fc\u30b6\u30fc\u3002LLM\u306f\u691c\u7d22\u524d\u306b\u3001\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u8907\u6570\u306e\u30b5\u30d6\u30af\u30a8\u30ea\u306b\u30d5\u30a1\u30f3\u30a2\u30a6\u30c8\u3059\u308b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7279\u6027<\/strong>: <em>\u300c\u6700\u3082\u8010\u4e45\u6027\u306e\u3042\u308b\u30b9\u30ea\u30fc\u30d4\u30f3\u30b0\u30de\u30c3\u30c8\u300d<\/em><\/li>\n\n\n\n<li><strong>\u6bd4\u8f03<\/strong>: <em>\u300cpatagonia vs fjallraven\u300d<\/em><\/li>\n\n\n\n<li><strong>\u65e5\u4ed8\u6307\u5b9a<\/strong>: <em>\u300cbest hiking backpack 2026\u300d<\/em><\/li>\n\n\n\n<li><strong>\u3088\u304f\u3042\u308b\u8cea\u554f<\/strong>: <em>\u300cwhat r-value for roll mat\u300d<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/a-digitalworks.com\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-17.14.07.jpeg\" alt=\"Ryan Law\u306e\u30b9\u30e9\u30a4\u30c9: \u30af\u30a8\u30ea\u30d5\u30a1\u30f3\u30a2\u30a6\u30c8\u306e4\u30ab\u30c6\u30b4\u30ea \u2014 Characteristics(\u300c\u6700\u3082\u8010\u4e45\u6027\u306e\u3042\u308b\u30b9\u30ea\u30fc\u30d4\u30f3\u30b0\u30de\u30c3\u30c8\u300d)\u3001Comparisons(\u300cpatagonia vs fjallraven\u300d)\u3001Date-specific(\u300cbest hiking backpack 2026\u300d)\u3001Common questions(\u300cwhat r-value for roll mat\u300d)\"\/><figcaption class=\"wp-element-caption\">Ryan\u304c\u6700\u3082\u30a2\u30af\u30b7\u30e7\u30ca\u30d6\u30eb\u306a\u30d1\u30bf\u30fc\u30f3\u3068\u3057\u3066\u8b58\u5225\u3059\u308b4\u3064\u306e\u30d5\u30a1\u30f3\u30a2\u30a6\u30c8\u30ab\u30c6\u30b4\u30ea: Characteristics\u3001Comparisons\u3001Date-specific\u3001Common questions\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u691c\u7d22\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u304c\u898b\u308b\u306e\u306f\u3053\u308c\u3089\u306e\u30b5\u30d6\u30af\u30a8\u30ea \u2014 \u5143\u306e\u30d7\u30ed\u30f3\u30d7\u30c8\u3067\u306f\u306a\u3044\u3002\u305d\u3057\u3066LLM\u304c\u78ba\u7387\u7684\u306b\u751f\u6210\u3059\u308b\u305f\u3081\u3001\u540c\u3058\u30d7\u30ed\u30f3\u30d7\u30c8\u30921,000\u56de\u9001\u308c\u3070\u6bce\u56de\u9055\u3046\u30d5\u30a1\u30f3\u30a2\u30a6\u30c8\u304c\u51fa\u308b\u3002<\/p>\n\n\n\n<p><strong>Takeaway #3: \u500b\u3005\u306e\u30d5\u30a1\u30f3\u30a2\u30a6\u30c8\u30af\u30a8\u30ea\u306b\u57f7\u7740\u3059\u308b\u306a\u3002\u591a\u304f\u306e\u30af\u30a8\u30ea\u3092\u307e\u305f\u304c\u308b\u5171\u901a\u30c6\u30fc\u30de\u3092\u63a2\u305b\u3002<\/strong>\u30d1\u30bf\u30fc\u30f3 \u2014 \u6bd4\u8f03\u306e\u96a3\u63a5\u95a2\u4fc2\u3001\u65e5\u4ed8\u30b9\u30bf\u30f3\u30d7\u4ed8\u304d\u30d0\u30ea\u30a2\u30f3\u30c8\u3001\u7e70\u308a\u8fd4\u3057\u51fa\u308b\u30b5\u30d6\u8cea\u554f \u2014 \u304c\u30a2\u30af\u30b7\u30e7\u30ca\u30d6\u30eb\u306a\u30b7\u30b0\u30ca\u30eb\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d1\u30fc\u30c84: Citations(\u5f15\u7528)<\/h2>\n\n\n\n<p>\u30b0\u30e9\u30a6\u30f3\u30c7\u30a3\u30f3\u30b0\u4e2d\u306b\u3042\u306a\u305f\u306e\u30da\u30fc\u30b8\u304c\u53d6\u5f97\u3055\u308c\u305f\u3068\u3057\u3066\u3082\u3001\u6700\u7d42\u56de\u7b54\u306b\u73fe\u308c\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u53d6\u5f97\u3055\u308c\u305fURL\u306e50%\u306f\u6700\u7d42\u56de\u7b54\u751f\u6210\u524d\u306b\u6368\u3066\u3089\u308c\u308b<\/strong>(<a href=\"https:\/\/ahrefs.com\/blog\/why-chatgpt-cites-pages\">Ahrefs\u30ea\u30b5\u30fc\u30c1<\/a>)<\/li>\n\n\n\n<li><strong>LLM\u306f\u30da\u30fc\u30b8\u3092\u300c\u8aad\u307e\u306a\u3044\u300d\u3001\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u53d6\u5f97\u3059\u308b<\/strong>(<a href=\"https:\/\/dejan.ai\/blog\/how-gpt-sees-the-web\/\">Dejan.ai<\/a>)\u3002\u30b9\u30cb\u30da\u30c3\u30c8\u30921-2\u884c\u62e1\u5f35\u3057\u305f\u3082\u306e\u304c\u8a55\u4fa1\u306e\u5358\u4f4d<\/li>\n<\/ul>\n\n\n\n<p>\u5f15\u7528\u3092\u4e88\u6e2c\u3059\u308b\u8981\u56e0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f15\u7528URL\u306f\u610f\u5473\u7684\u985e\u4f3c\u5ea6\u304c\u5f37\u3044<\/strong>: \u30d5\u30a1\u30f3\u30a2\u30a6\u30c8\u30af\u30a8\u30ea\u3068\u5f15\u7528URL\u30bf\u30a4\u30c8\u30eb\u306e\u76f8\u95a2\u306f<strong>0.656<\/strong>\u3002\u30bf\u30a4\u30c8\u30eb\u306f\u601d\u3063\u3066\u3044\u308b\u3088\u308a\u4ed5\u4e8b\u3092\u3057\u3066\u3044\u308b<\/li>\n\n\n\n<li><strong>\u65b0\u3057\u3044\u30bd\u30fc\u30b9\u306e\u65b9\u304c\u5f15\u7528\u3055\u308c\u3084\u3059\u3044<\/strong>: AI\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u5f15\u7528URL\u306e\u5e73\u5747\u5e74\u9f62\u306f<strong>1,064\u65e5 vs \u30aa\u30fc\u30ac\u30cb\u30c3\u30afSERP\u306e1,432\u65e5 \u2014 \u7d0425.7%\u65b0\u3057\u3044<\/strong>(<a href=\"https:\/\/ahrefs.com\/blog\/do-ai-assistants-prefer-to-cite-fresh-content\/\">Ahrefs\u30ea\u30b5\u30fc\u30c1<\/a>)<\/li>\n\n\n\n<li><strong>\u30ea\u30b9\u30c6\u30a3\u30af\u30eb\u306f\u7206\u88c2\u306b\u5f15\u7528\u3055\u308c\u308b<\/strong>: Ahrefs\u304c750\u306e\u30c8\u30c3\u30d7\u30fb\u30aa\u30d6\u30fb\u30d5\u30a1\u30cd\u30eb\u30fb\u30d7\u30ed\u30f3\u30d7\u30c8(\u4f8b\u300c\u30ed\u30f3\u30c9\u30f3\u306e\u6700\u9ad8\u306e\u30a6\u30a7\u30d6\u30c7\u30b6\u30a4\u30f3\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u300d)\u3092\u5206\u6790\u3057\u305f\u3068\u3053\u308d\u3001<strong>\u5168\u30bd\u30fc\u30b9\u30ea\u30f3\u30af\u306e43.8%\u304c\u30ea\u30b9\u30c6\u30a3\u30af\u30eb<\/strong>\u3060\u3063\u305f(<a href=\"https:\/\/ahrefs.com\/blog\/best-lists-research\/\">Ahrefs\u30ea\u30b5\u30fc\u30c1<\/a>)<\/li>\n\n\n\n<li><strong>\u9577\u3051\u308c\u3070\u826f\u3044\u3068\u3044\u3046\u3082\u306e\u3067\u306f\u306a\u3044<\/strong>: AI Overview\u3067\u5f15\u7528\u3055\u308c\u308b\u30da\u30fc\u30b8\u306e<strong>\u5e73\u5747\u30ef\u30fc\u30c9\u6570\u306f1,282\u8a9e<\/strong>(<a href=\"https:\/\/ahrefs.com\/blog\/short-vs-long-content-in-ai-overviews\/\">Ahrefs\u30ea\u30b5\u30fc\u30c1<\/a>)\u3002\u5f15\u7528\u30da\u30fc\u30b8\u306e\u30ef\u30fc\u30c9\u6570\u5206\u5e03\u306e\u5168\u4f53:<ul><li>350\u8a9e\u672a\u6e80: <strong>16.6%<\/strong><\/li><li>350\u301c1,000\u8a9e: <strong>36.8%<\/strong>(\u6700\u5927\u30d0\u30b1\u30c3\u30c8)<\/li><li>1,000\u301c2,000\u8a9e: <strong>30.6%<\/strong><\/li><li>2,000\u8a9e\u8d85: <strong>16.0%<\/strong><\/li><\/ul>\u5f15\u7528\u30da\u30fc\u30b8\u306e3\u5206\u306e2\u304c350\u301c2,000\u8a9e\u306e\u4e2d\u9593\u5e2f\u306b\u3042\u308b\u3002\u975e\u5e38\u306b\u77ed\u3044\u3082\u306e\u3068\u975e\u5e38\u306b\u9577\u3044\u3082\u306e\u306f\u3001\u305d\u306e\u4e2d\u9593\u5e2f\u306b\u6bd4\u3079\u3066\u5c11\u306a\u304f\u73fe\u308c\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/a-digitalworks.com\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-13-at-17.14.07-1.jpeg\" alt=\"Ryan Law\u306e\u30b9\u30e9\u30a4\u30c9\u300cLonger isn't always better\u300d \u2014 AI Overview\u3067\u5f15\u7528\u3055\u308c\u308b\u30da\u30fc\u30b8\u306e\u30ef\u30fc\u30c9\u6570\u5206\u5e03\u3002350\u8a9e\u672a\u6e80: 16.6%\u3001350\u301c1,000\u8a9e: 36.8%\u30011,000\u301c2,000\u8a9e: 30.6%\u30012,000\u8a9e\u8d85: 16.0%\u3002\u5e73\u5747\u306f1,282\u8a9e\u3002\"\/><figcaption class=\"wp-element-caption\">AI Overview\u3067\u5f15\u7528\u3055\u308c\u308b\u30da\u30fc\u30b8\u306e\u30ef\u30fc\u30c9\u6570\u5206\u5e03\u3002\u4e2d\u9593\u5e2f(350\u301c2,000\u8a9e)\u304c\u5168\u5f15\u7528\u306e\u7d0467%\u3092\u5360\u3081\u308b\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u3053\u306e\u30d1\u30fc\u30c8\u3092Dan Petrovi\u0107\u306e\u5f15\u7528\u3067\u7de0\u3081\u305f: <em>\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8ffd\u52a0\u3059\u308b\u3068\u3001\u9078\u3070\u308c\u308b\u91cf\u3092\u5897\u3084\u3055\u305a\u306b\u30ab\u30d0\u30ec\u30c3\u30b8\u7387\u304c\u8584\u307e\u308b\u2026 \u5bc6\u5ea6\u304c\u9577\u3055\u306b\u52dd\u308b\u3002\u30af\u30a8\u30ea\u306b\u3068\u3063\u3066\u6700\u3082\u95a2\u9023\u3042\u308b\u30bd\u30fc\u30b9\u306b\u306a\u308b\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u3088\u3001\u6700\u3082\u9577\u3044\u30bd\u30fc\u30b9\u3067\u306f\u306a\u304f\u300d<\/em><\/p>\n\n\n\n<p><strong>Takeaway #4: \u30da\u30fc\u30b8\u306e\u95a2\u9023\u6027\u3068\u4fa1\u5024\u3092\u3001\u30da\u30fc\u30b8\u5168\u4f53\u3092\u8aad\u307e\u306a\u304f\u3066\u3082\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u305b\u3088\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30cb\u30da\u30c3\u30c8\u53d6\u5f97\u7528\u306e\u66f8\u304d\u65b9<\/h3>\n\n\n\n<p>Ryan\u306e\u5177\u4f53\u7684\u306a\u57f7\u7b46\u63a8\u5968:<\/p>\n\n\n\n<p><strong>1. \u3053\u306e\u3088\u3046\u306a\u300cchunking\u300d\u3092\u3059\u308b\u306a<\/strong> \u2014 LLM\u3092\u300c\u52a9\u3051\u308b\u300d\u305f\u3081\u306b\u7d30\u304b\u3044\u6bb5\u843d\u306b\u65ad\u7247\u5316\u3059\u308b\u3053\u3068\u3002\u3042\u306a\u305f\u304c\u30c1\u30e3\u30f3\u30af\u3059\u308b\u65b9\u6cd5\u306fLLM\u304c\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u30c1\u30e3\u30f3\u30af\u3059\u308b\u65b9\u6cd5\u3068\u5bfe\u5fdc\u3057\u306a\u3044\u3002\u305f\u3060\u8aad\u307f\u3065\u3089\u304f\u306a\u308b\u3060\u3051\u3002<\/p>\n\n\n\n<p><strong>2. \u660e\u78ba\u3067\u5177\u4f53\u7684\u306a\u66f8\u304d\u65b9\u306f\u3001AI\u306b\u3082\u4eba\u9593\u306b\u3082\u826f\u3044\u3002<\/strong><\/p>\n\n\n\n<p><strong>3. BLUF(Bottom Line Up Front)\u3002<\/strong>\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u304c\u3042\u308b\u306a\u3089\u3001\u305d\u308c\u3067\u59cb\u3081\u308b\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Before: <em>\u300c\u30b5\u30a4\u30c8\u306e\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u5206\u6790\u3057\u3001200\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u7528\u8a9e\u306b\u308f\u305f\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u78ba\u8a8d\u3057\u3001\u30c9\u30e1\u30a4\u30f3\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3092\u4e3b\u8981\u7af6\u54083\u793e\u3068\u6bd4\u8f03\u3057\u305f\u7d50\u679c&#8230;\u300d<\/em><\/li>\n\n\n\n<li>After: <em>\u300c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6e1b\u5c11\u306f\u3001\u5546\u54c1\u30da\u30fc\u30b8\u306e\u8584\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u539f\u56e0\u3002\u3053\u308c\u306f\u3001\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3001200\u7528\u8a9e\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0\u3001\u7af6\u54083\u793e\u306b\u5bfe\u3059\u308b\u30c9\u30e1\u30a4\u30f3\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3092\u5206\u6790\u3057\u305f\u7d50\u679c\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u300d<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>4. \u65ad\u5b9a\u7684\u306a\u6587\u3002<\/strong>\u66d6\u6627\u306a\u8a00\u8449\u306f\u53d6\u5f97\u7387\u3092\u4e0b\u3052\u308b\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Before: <em>\u300c\u691c\u7d22\u7d50\u679c\u306e\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u30ec\u30fc\u30c8\u3092\u6539\u5584\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u3001\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u3092\u66f4\u65b0\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3059\u308b\u306e\u306f\u826f\u3044\u30a2\u30a4\u30c7\u30a2\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u300d<\/em><\/li>\n\n\n\n<li>After: <em>\u300c\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u3092\u66f4\u65b0\u305b\u3088\u3002\u691c\u7d22\u7d50\u679c\u306e\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u30ec\u30fc\u30c8\u3092\u76f4\u63a5\u6539\u5584\u3059\u308b\u300d<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>5. \u30c6\u30a4\u30af\u30a2\u30a6\u30a7\u30a4\u306e\u7e70\u308a\u8fd4\u3057\u3002<\/strong>\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u30a4\u30f3\u30c8\u30ed\u3001\u672c\u6587\u3001\u7d50\u8ad6\u3067\u7e70\u308a\u8fd4\u3059\u30021\u56de\u306e\u8a00\u53ca\u304c\u305d\u306e\u307e\u307e\u53d6\u5f97\u3055\u308c\u308b\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u306a\u308b\u3068\u4eee\u5b9a\u3059\u308b\u306a\u3002<\/p>\n\n\n\n<p><strong>6. \u9ad8\u3044\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u5bc6\u5ea6\u3002<\/strong>\u5177\u4f53\u7684\u306b\u3002\u540d\u524d\u306e\u3042\u308b\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u53c2\u7167\u3059\u308b\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Before: <em>\u300c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u691c\u7d22\u7d50\u679c\u3067\u3082\u3063\u3068\u8868\u793a\u3055\u305b\u308b\u305f\u3081\u306b\u3067\u304d\u308b\u3053\u3068\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059&#8230;\u300d<\/em><\/li>\n\n\n\n<li>After: <em>\u300c\u30e1\u30bf\u30bf\u30a4\u30c8\u30eb\u3001\u5185\u90e8\u30ea\u30f3\u30af\u3001Core Web Vitals\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001Google\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u6539\u5584\u3057\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5897\u3048\u308b\u300d<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d1\u30fc\u30c85: Personalisation(\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba)<\/h2>\n\n\n\n<p>AI\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u500b\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u7d50\u679c\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u3002\u540c\u3058\u30d7\u30ed\u30f3\u30d7\u30c8\u3067\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5c65\u6b74\u3001\u30e1\u30e2\u30ea\u3001\u4f1a\u8a71\u5192\u982d\u306e\u30b7\u30b9\u30c6\u30e0\u30d7\u30ed\u30f3\u30d7\u30c8\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u7b54\u3048\u304c\u8fd4\u308b\u3002<\/p>\n\n\n\n<p>Ryan\u306fMark Williams-Cook\u3092\u518d\u5ea6\u5f15\u7528: <em>\u300c\u30b5\u30c3\u30ab\u30fc\u3092\u3057\u3066\u3044\u308b\u306a\u3089\u3001\u300e\u5b66\u7fd2\u30c7\u30fc\u30bf\u300f\u306f\u9577\u671f\u306e\u7b4b\u8089\u8a18\u61b6\u3002\u30b7\u30b9\u30c6\u30e0\u30d7\u30ed\u30f3\u30d7\u30c8\u306f\u30b3\u30fc\u30c1\u304c\u8a66\u5408\u76f4\u524d\u306b\u3042\u306a\u305f\u306b\u8a00\u3046\u3053\u3068\u300d<\/em>\u3002\u30b7\u30b9\u30c6\u30e0\u30d7\u30ed\u30f3\u30d7\u30c8\u306f\u6700\u7d42\u751f\u6210\u306b\u5bfe\u3057\u3066\u4e0d\u91e3\u308a\u5408\u3044\u306b\u5927\u304d\u3044\u5f71\u97ff\u3092\u6301\u3064\u3002<\/p>\n\n\n\n<p><strong>Takeaway #5: \u5e73\u5747\u53ef\u8996\u6027\u3092\u3001\u6642\u9593\u3092\u307e\u305f\u3044\u3067\u3001\u591a\u304f\u306e\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u307e\u305f\u3044\u3067\u8ffd\u8de1\u305b\u3088\u3002<\/strong>\u3042\u306a\u305f\u306eCEO\u304c\u81ea\u5206\u306eChatGPT\u3067\u898b\u308b\u3082\u306e\u306b\u56fa\u57f7\u3059\u308b\u306a\u3002\u5f7c\u3089\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5c65\u6b74\u306f\u3001\u9867\u5ba2\u306e\u3082\u306e\u3068\u306f\u6839\u672c\u7684\u306b\u9055\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u304c\u307e\u3055\u306b<strong>Ahrefs\u306eBrand Radar<\/strong>\u304c\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u76ee\u7684 \u2014 ChatGPT\u3001AI Mode\u3001AI Overviews\u3001Copilot\u3001Gemini\u3001Grok\u3092\u307e\u305f\u3050<strong>3\u51045,300\u4e07\u30d7\u30ed\u30f3\u30d7\u30c8<\/strong>\u306e\u5e73\u5747\u53ef\u8996\u6027\u3092\u8ffd\u8de1\u3059\u308b\u3002\u30a6\u30a7\u30d6\u3001YouTube\u3001TikTok\u3001Reddit\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u8a00\u53ca\u3082\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3001\u30d5\u30a1\u30f3\u30a2\u30a6\u30c8\u30af\u30a8\u30ea\u306e\u30b9\u30b1\u30fc\u30eb\u5206\u6790\u30fb\u30af\u30e9\u30b9\u30bf\u30ea\u30f3\u30b0\u3082\u884c\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u500b\u4eba\u7684\u306a\u5b66\u3073<\/h2>\n\n\n\n<p>BrightonSEO\u53c2\u52a0\u306f\u4eca\u56de\u30673\u56de\u76ee(Brighton 2025\u3001San Diego 2025\u3001Brighton 2026)\u3002Ryan\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u3001Day 1\u306eTom Capper\u306e\u30d4\u30af\u30bb\u30eb\u30dd\u30b8\u30b7\u30e7\u30f3\u7814\u7a76\u3001\u305d\u3057\u3066Ryan\u76f4\u5f8c\u306e\u540c\u3058\u30c8\u30e9\u30c3\u30af\u306ePhilip Armstrong\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u4e26\u3093\u3067\u3001\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u5168\u4f53\u3067\u6700\u5f37\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306e1\u3064\u30023\u3064\u3059\u3079\u3066\u304c\u5171\u901a\u3059\u308b\u7279\u6027\u3092\u6301\u3064: <strong>\u696d\u754c\u306e\u5e38\u5957\u53e5\u306e\u518d\u30d1\u30c3\u30b1\u30fc\u30b8\u3067\u306f\u306a\u304f\u3001Ahrefs\u3084Semrush\u30af\u30e9\u30b9\u306e\u5b9f\u8a3c\u30c7\u30fc\u30bf\u306b\u88cf\u4ed8\u3051\u3089\u308c\u305f\u3001\u672c\u5f53\u306b\u65b0\u3057\u3044\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong>\u3002<\/p>\n\n\n\n<p>\u6301\u3061\u5e30\u308b\u3082\u306e:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5\u30d1\u30fc\u30c8\u30b9\u30bf\u30c3\u30af\u306f\u3001\u79c1\u304c\u51fa\u4f1a\u3063\u305f\u4e2d\u3067\u6700\u3082\u6709\u7528\u306aAI SEO\u306e\u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb\u3002<\/strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u6d41\u901a\u3059\u308b\u300cAI SEO\u300d\u30a2\u30c9\u30d0\u30a4\u30b9\u306e\u307b\u3068\u3093\u3069\u306f\u3001\u3053\u308c\u3089\u306e\u5c64\u3092\u6df7\u540c\u3057\u3066\u3044\u308b \u2014 \u300cLLM\u5411\u3051\u306b\u66f8\u3051\u300d\u3068\u8a00\u3046\u304c\u3001\u6700\u9069\u5316\u304c\u5b66\u7fd2\u3001\u30b0\u30e9\u30a6\u30f3\u30c7\u30a3\u30f3\u30b0\u53d6\u5f97\u3001\u30d5\u30a1\u30f3\u30a2\u30a6\u30c8\u3001\u5f15\u7528\u9078\u629e\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u3069\u308c\u306b\u5bfe\u3057\u3066\u306a\u306e\u304b\u6307\u5b9a\u3057\u306a\u3044\u3002Ryan\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u300c\u3053\u306e\u6226\u8853\u306f\u5b9f\u969b\u306b\u3069\u306e\u30d1\u30fc\u30c8\u306b\u5f71\u97ff\u3059\u308b\u306e\u304b?\u300d\u3067\u30c8\u30ea\u30a2\u30fc\u30b8\u3067\u304d\u308b\u3002<\/li>\n\n\n\n<li><strong>0.664 \/ 0.74\u306e\u30d6\u30e9\u30f3\u30c9\u8a00\u53ca\u76f8\u95a2\u304c\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u6570\u5b57\u3002<\/strong>\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u554f\u3046\u3066\u3044\u308b\u554f\u3044\u306b\u660e\u5feb\u306b\u7b54\u3048\u308b: <em>\u300cAI\u306b\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u306b\u3001\u6700\u3082\u30ec\u30d0\u30ec\u30c3\u30b8\u306e\u9ad8\u3044\u30a2\u30af\u30b7\u30e7\u30f3\u306f?\u300d<\/em> \u7b54\u3048: \u958b\u304b\u308c\u305f\u30a6\u30a7\u30d6\u306e\u95a2\u9023\u3059\u308b\u3042\u3089\u3086\u308b\u5834\u6240\u3067\u30d6\u30e9\u30f3\u30c9\u304c\u8a00\u53ca\u3055\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3001\u7279\u306bYouTube\u3067\u3002\u53e4\u5178\u7684\u306a\u300c\u30c9\u30e1\u30a4\u30f3\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u300d\u30b7\u30b0\u30ca\u30eb(DR 0.326\u3001\u30d0\u30c3\u30af\u30ea\u30f3\u30af0.218)\u3082\u76f8\u95a2\u3059\u308b\u304c\u3001\u534a\u5206\u4ee5\u4e0b\u306e\u5f37\u3055\u3002\u3053\u308c\u306fPR\u3001\u30c7\u30b8\u30bf\u30ebPR\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u4e3b\u5c0e\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u7f6e\u306e\u4ed5\u4e8b\u306b\u76f4\u63a5\u30de\u30c3\u30d7\u3059\u308b \u2014 \u307b\u3068\u3093\u3069\u306eSEO\u30c1\u30fc\u30e0\u304c\u904e\u5c11\u6295\u8cc7\u3057\u3066\u3044\u308b\u5206\u91ce\u3002<\/li>\n\n\n\n<li><strong>12%\u7d71\u8a08 \u2014 AI\u5f15\u7528\u30ea\u30f3\u30af\u306e\u3046\u3061\u5143\u30d7\u30ed\u30f3\u30d7\u30c8\u3067\u30e9\u30f3\u30af\u3057\u3066\u3044\u308b\u306e\u306f12%\u3060\u3051 \u2014 \u306f\u6700\u3082\u5f71\u97ff\u306e\u5927\u304d\u3044\u5358\u4e00\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3002<\/strong>\u5f93\u6765\u578b\u30e9\u30f3\u30af\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306f\u4eca\u5f8c\u3082AI\u53ef\u8996\u6027\u3092\u4f53\u7cfb\u7684\u306b\u898b\u9003\u3057\u7d9a\u3051\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u3002\u6211\u3005\u306f\u305a\u3063\u3068\u9593\u9055\u3063\u305f\u30af\u30a8\u30ea\u3092\u6e2c\u3063\u3066\u304d\u305f\u3002<\/li>\n\n\n\n<li><strong>\u300c1,064\u65e5 vs 1,432\u65e5\u300d\u306e\u9bae\u5ea6\u767a\u898b\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u4f1d\u3048\u3066\u304d\u305f\u3088\u308a\u30cb\u30e5\u30a2\u30f3\u30b9\u304c\u8c4a\u304b\u3002<\/strong>AI\u5f15\u7528URL\u306f\u30aa\u30fc\u30ac\u30cb\u30c3\u30afSERP\u3088\u308a\u7d0425.7%\u65b0\u3057\u3044\u304c\u3001\u65b0\u898f\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u306f\u306a\u3044 \u2014 \u4e2d\u592e\u5024\u306f\u4f9d\u7136\u7d043\u5e74\u524d\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3078\u306e\u6b63\u3057\u3044\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u306f\u300c\u3082\u3063\u3068\u516c\u958b\u305b\u3088\u300d\u3067\u306f\u306a\u304f\u300c\u6226\u7565\u7684\u306b\u30ea\u30d5\u30ec\u30c3\u30b7\u30e5\u305b\u3088\u300d\u3002<\/li>\n\n\n\n<li><strong>\u30ef\u30fc\u30c9\u6570\u5206\u5e03\u306e\u767a\u898b\u306f\u3001\u30b9\u30ab\u30a4\u30b9\u30af\u30ec\u30a4\u30d1\u30fc\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30b7\u30e7\u30c3\u30d7\u306b\u3068\u3063\u3066\u6700\u3082\u5c45\u5fc3\u5730\u304c\u60aa\u3044\u306f\u305a\u3002<\/strong>AI\u5f15\u7528\u30da\u30fc\u30b8\u306e3\u5206\u306e2\u304c350\u301c2,000\u8a9e\u306e\u9593\u30022,000\u8a9e\u8d85\u306f\u308f\u305a\u304b16.0% \u2014 350\u8a9e\u672a\u6e80\u306e\u30da\u30fc\u30b8\u3068\u307b\u307c\u540c\u3058\u30b7\u30a7\u30a2\u3002Dan Petrovi\u0107\u306e\u300c\u5bc6\u5ea6\u304c\u9577\u3055\u306b\u52dd\u308b\u300d\u30d5\u30ec\u30fc\u30e0\u3068\u7d44\u307f\u5408\u308f\u3055\u308b\u3068\u3001\u3053\u308c\u306f\u300c\u9577\u3044=\u826f\u3044\u300d\u3068\u3044\u304610\u5e74\u306e\u6b63\u7d71\u3092\u30ea\u30bb\u30c3\u30c8\u3059\u308b\u3002\u81ea\u793e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u9577\u63a8\u5968\u3092\u3001\u3053\u308c\u3092\u5ff5\u982d\u306b\u898b\u76f4\u3059\u3002<\/li>\n\n\n\n<li><strong>BLUF\u306e\u539f\u5247\u304c\u3064\u3044\u306b\u30c7\u30fc\u30bf\u306e\u88cf\u4ed8\u3051\u3092\u5f97\u305f\u3002<\/strong>\u3082\u306f\u3084\u30b9\u30bf\u30a4\u30eb\u4e0a\u306e\u597d\u307f\u3067\u306f\u306a\u304f\u3001\u6e2c\u5b9a\u53ef\u80fd\u306a\u53d6\u5f97\u4e0a\u306e\u512a\u4f4d\u6027\u304c\u3042\u308b\u3002A-Digital Works\u3067\u4e00\u7dd2\u306b\u4ed5\u4e8b\u3092\u3059\u308b\u30e9\u30a4\u30bf\u30fc\u5168\u54e1\u306b\u3053\u308c\u3092\u88dc\u5f37\u3059\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u79c1\u304c\u53c2\u52a0\u3057\u3066\u304d\u305fBrightonSEO\u3067\u3001SEO\u306e\u52d5\u304d\u65b9\u306e\u5206\u6790\u30e2\u30c7\u30eb\u3092\u5b9f\u969b\u306b\u52d5\u304b\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u6570\u4ef6\u3060\u3051\u3002Tom Capper\u306e\u30d4\u30af\u30bb\u30eb\u30dd\u30b8\u30b7\u30e7\u30f3\u304c1\u3064\u3002Ryan\u306e5\u30d1\u30fc\u30c8AI\u691c\u7d22\u30b9\u30bf\u30c3\u30af\u304c\u3082\u30461\u3064\u3002\u4e21\u8005\u306f\u5171\u901a\u306e\u7279\u6027\u3092\u6301\u3064 \u2014 \u3069\u3061\u3089\u306e\u767b\u58c7\u8005\u3082\u3001\u72ec\u81ea\u3067\u5927\u304d\u306aN\u306e\u30c7\u30fc\u30bf\u3092\u6301\u53c2\u3057\u3001\u696d\u754c\u306e\u4e8b\u524d\u4fe1\u5ff5\u3092\u518d\u78ba\u8a8d\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u66f4\u65b0\u3059\u308b\u305f\u3081\u306b\u4f7f\u3063\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u95a2\u9023\u30ea\u30bd\u30fc\u30b9<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brightonseo.com\/events\/april-2026\/talks\/how-ai-search-engines-really-work\">\u516c\u5f0f\u30c8\u30fc\u30af\u30da\u30fc\u30b8: How AI Search Engines Really Work (BrightonSEO)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brightonseo.com\/people\/ryan-law\">\u767b\u58c7\u8005\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb: Ryan Law (BrightonSEO)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/thinkingslow\">Ryan Law(LinkedIn)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs Brand Radar<\/a> \u2014 \u30c8\u30fc\u30af\u5168\u4f53\u3067\u53c2\u7167\u3055\u308c\u305fAI\u53ef\u8996\u6027\u30c8\u30e9\u30c3\u30ab\u30fc<\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\">Ahrefs\u30d6\u30ed\u30b0: AI Overview\u30d6\u30e9\u30f3\u30c9\u76f8\u95a2(0.66\u767a\u898b)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-brand-visibility-correlations\/\">Ahrefs\u30d6\u30ed\u30b0: AI\u30d6\u30e9\u30f3\u30c9\u53ef\u8996\u6027\u76f8\u95a2(YouTube 0.74\u767a\u898b)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/ai-search-overlap\/\">Ahrefs\u30d6\u30ed\u30b0: AI\u30b5\u30fc\u30c1\u30aa\u30fc\u30d0\u30fc\u30e9\u30c3\u30d7(12%\u767a\u898b)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/why-chatgpt-cites-pages\">Ahrefs\u30d6\u30ed\u30b0: \u306a\u305cChatGPT\u304c\u30da\u30fc\u30b8\u3092\u5f15\u7528\u3059\u308b\u306e\u304b(50%\u53d6\u5f97URL\u5ec3\u68c4\u30010.656\u30bf\u30a4\u30c8\u30eb\u76f8\u95a2)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/do-ai-assistants-prefer-to-cite-fresh-content\/\">Ahrefs\u30d6\u30ed\u30b0: AI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u306f\u65b0\u9bae\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u597d\u3080\u304b(1,064\u65e5 vs 1,432\u65e5\u767a\u898b)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/best-lists-research\/\">Ahrefs\u30d6\u30ed\u30b0: Best lists \u30ea\u30b5\u30fc\u30c1(43.8%\u30ea\u30b9\u30c6\u30a3\u30af\u30eb\u767a\u898b)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/blog\/short-vs-long-content-in-ai-overviews\/\">Ahrefs\u30d6\u30ed\u30b0: AI Overview\u306b\u304a\u3051\u308b\u77ed\u3044\u30b3\u30f3\u30c6\u30f3\u30c4 vs \u9577\u3044\u30b3\u30f3\u30c6\u30f3\u30c4(1,282\u8a9e\u767a\u898b)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dejan.ai\/blog\/how-gpt-sees-the-web\/\">Dejan.ai: GPT\u306f\u30a6\u30a7\u30d6\u3092\u3069\u3046\u898b\u308b\u304b(\u30b9\u30cb\u30da\u30c3\u30c8\u53d6\u5f97)<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u8457\u8005\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p><strong>\u6253\u7530\u5f69\u590f(\u3046\u3061\u3060 \u3042\u3084\u304b)<\/strong> \u2014 A-Digital Works Ltd \u5275\u696d\u8005\u517cCEO\u3002Nihon GO! World(\u30ed\u30f3\u30c9\u30f3 Fitzrovia &amp; \u30de\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc)\u5275\u696d\u8005\u3002\u65e5\u672c\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u7c73\u56fd\u3001\u82f1\u56fd\u3067\u306e\u56fd\u969b\u30d3\u30b8\u30cd\u30b9\u958b\u767a10\u5e74\u4ee5\u4e0a\u3002BrightonSEO\u53c2\u52a03\u56de(2025\u5e744\u6708Brighton\u30012025\u5e749\u6708San Diego\u30012026\u5e744\u6708Brighton \u2014 \u6700\u5f8c\u306e1\u56de\u306f\u5968\u5b66\u91d1\u53c2\u52a0)\u3002\u9752\u5c71\u5b66\u9662\u5927\u5b66\u6cd5\u5b66\u90e8\u5352\u3002\u65e5\u672c\u8a9e\u30fb\u82f1\u8a9e\u3068\u3082\u306b\u30d3\u30b8\u30cd\u30b9\u30ec\u30d9\u30eb\u3001\u30b9\u30da\u30a4\u30f3\u8a9e\u30fb\u30d5\u30e9\u30f3\u30b9\u8a9e\u30fb\u30c9\u30a4\u30c4\u8a9e\u3092\u5b66\u7fd2\u4e2d\u3002<\/p>\n\n\n\n<p>Connect: <a href=\"https:\/\/a-digitalworks.com\">a-digitalworks.com<\/a> | <a href=\"https:\/\/www.linkedin.com\/in\/ayakauchida\/\">LinkedIn<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">A-Digital Works\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p><a href=\"https:\/\/a-digitalworks.com\">A-Digital Works Ltd<\/a>\u306f\u3001\u30ed\u30f3\u30c9\u30f3\u3092\u62e0\u70b9\u3068\u3059\u308b\u65e5\u82f1SEO\u304a\u3088\u3073EN\u2194JA\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u3002UK\u30fbEU\u30fb\u7c73\u56fd\u4f01\u696d\u306e\u65e5\u672c\u5e02\u5834\u53c2\u5165\u3092\u652f\u63f4\u3002\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u65e5\u672c\u8a9e\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u30c6\u30af\u30cb\u30ab\u30ebSEO\u3001\u5e02\u5834\u53c2\u5165\u6226\u7565\u306b\u308f\u305f\u308b\u3002\u4e3b\u8981\u6848\u4ef6: <strong>Descartes Systems Group<\/strong>(\u30ab\u30ca\u30c0\u7269\u6d41\u30c6\u30c3\u30af) \u2014 \u7269\u6d41\u30b7\u30b9\u30c6\u30e0\u3001EDI\u30b7\u30b9\u30c6\u30e0\u3001\u914d\u8eca\u30b7\u30b9\u30c6\u30e0\u3092\u8ef8\u3068\u3057\u305f\u65e5\u672c\u5e02\u5834SEO\u30d7\u30ed\u30b0\u30e9\u30e0\u5168\u822c\u3002<\/p>\n\n\n\n<p><em>\u672c\u30ec\u30dd\u30fc\u30c8\u306f\u30012026\u5e745\u67081\u65e5(\u91d1)BrightonSEO Brighton\u306eAnything is Possible stage\u3067\u884c\u308f\u308c\u305fRyan Law\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u300cHow AI Search Engines Really Work\u300d\u3092\u30ab\u30d0\u30fc\u3057\u3066\u3044\u307e\u3059\u3002<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR \u30bb\u30c3\u30b7\u30e7\u30f3\u60c5\u5831 \u30c8\u30fc\u30af\u984c\u76ee: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2747,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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